Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Same bottle. Same water.

29 Jun 2026 · 0 min

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A bottle of water costs 50 cents at a supermarket, $2 at a gym, $3 at a movie theater, $6 on a plane. The water never changes. Your worth works the same way. Stop waiting for others to decide what you're worth and set the price yourself.

A bottle of water is 50 cents in a supermarket, $2 at a gym, $3 at a movie theater, $6 on an airplane. Same water. Every time. Nothing about the water changed. The only thing that changed is the value placed on it. You are no different. Your worth was never about what you are. It is about the value you place on yourself and the value you allow others to place on you. So stop waiting for someone to tell you what you are worth. Decide it. Then never accept less.