This is a YouTube video titled "Scale and Strategy 🎯🔑" containing a monologue by Allison Maslan recorded on September 12, 2023. In this content, Allison Maslan explains how to set revenue goals and break down revenue streams, emphasizing the importance of pricing and profit margins in achieving sales targets.
You start with last year's revenue and then your revenue goal for, for this next 12 months. Then you're going to break down the revenue streams. And the reason you're doing this is that your gross projected sales needs to match your revenue goal. So if you say, I want to hit 10 million, where is it coming from? So I wanted, I would want to know, how much projected sales do you have for each of your revenue streams? The other thing that I want to know is pricing and your gross percentage profit. So what is really cool about this exercise is that you might find as you're doing this, if you just tweak your price one way up just a little bit, you might find that you don't need to sell as much as you thought you did to hit your goal.