SCALE OR FAIL by Allison Maslan [Official Book Trailer]

Allison Maslan discusses the mindset and challenges entrepreneurs face when scaling a business beyond the startup phase. The book explores what separates companies that grow from those that fail.
Scaling a business is not for the faint of heart. Playing it safe causes 34 million American business owners to avoid risk entirely and suffer from smallness.
I understand what you're feeling. No matter how hard you work, no matter what you sacrifice, you just can't seem to get to that elusive next level. That's because what got you here is not going to get you there. Scaling is not about working harder. It's not that one right strategy. It's the whole picture.
It's you.
It's your big, beautiful vision. It's your team, it's your drive. It's how you show up.
It's time to take a leap off the trapeze so you can soar high in your business.
But you're holding on too tightly and killing your growth. If you're truly ready to leap, it.
Will not be easy.
If you want easy, there's always your comfort zone. Are you prepared to fly?
You're well beyond the startup phase in your company. You've created a decent level of success. Your tenacity, your spirit have gotten you here.
But my gut tells me you were not put on this earth to play small and stay inside the box. There is something about the ability to direct your own fate. That drive for freedom, expression of creativity, building your legacy that pushes your entrepreneurial buttons and that wild spirit. If you are fully ready to bust out, step into your power. Own it as the leader and visionary that you are. It's time to get your arms around the method that will finally get you there.
You are not meant to be small.
You are meant to shine. If you are truly all in, then let the adventure begin. Sam.
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