Staying in Your Lane Is Keeping You Stuck

Staying in your lane is how you stay at 7 figures forever. The advice is everywhere. Pick one thing, master it, do not diversify until you dominate it. And that's solid advice if your company's generating about $500K in revenue, but it's terrible advice for a 7 or 8-figure company. And the CEOs who do break past their plateau do not stay in one lane. They build scalable models that create recurring revenue. Let's take H&R Block, for example. They do taxes, but they have scaled up, down, and all all around. They have low-cost, high-end premium, do-it-yourself models or we'll do it for you, digital or brick-and-mortar, membership subscription or one-and-done, all taxes. They stay aligned with their brand, but they have many avenues to scale. They have an ecosystem. Diversification is the name of the game. Save this and share it with a business owner you care about, and follow me for more CEO scaling strategies.