Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Strategy Isn’t What Scales Your Business

30 Jul 2026 · 1 min

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Allison Maslan argues that business scaling depends less on strategy than on a leader's energetic alignment. Your personal vibration attracts matching people and opportunities, while forcing misaligned moves creates struggle. She calls this inner knowing an "inner GPS" that guides what actually works.

Chapters

I feel like I've just really drawn back to my roots because how I live my life energetically is how I run my companies and how we have helped so many businesses scale is to come from a place of alignment. We are energy and we are going to attract people, opportunities, situations that are putting out a signal at that same vibration. You know when you're in a situation in your life when it's off and you're trying to put that round peg into the square pull, and it is just— it's a fight. So it's learning to tap into your own intuition to really understand what alignment feels like. It's probably one of the most powerful aspects of you as a human being, is that inner GPS. When you can show up in the world from that place, from that inner knowing, then you can make absolutely anything happen.