Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Taking The First Steps Towards Business Expansion

5 Apr 2024

Watch on YouTube

This is a YouTube video titled "Taking The First Steps Towards Business Expansion" containing a discussion involving Allison Maslan and Melissa. Allison leads the conversation about business growth strategies, focusing on scaling and franchising as a way to multiply revenue streams after exhausting initial business opportunities. The content is from April 2024 and centers on practical business expansion experiences.

Let's start with you, Melissa. You ran your company for several years before you decided it was time to scale. What happened to make you realize it was time? In reality, what we had done is we had literally tapped out every revenue stream in our company, and we realized that the only way we were going to really grow is if we multiplied. We started with maybe three revenue streams, and so we had children's gyms, and then we grew into, like, outgrew classes and birthday parties. We had another location. They were completely booked. So we added new programs for kids, and then those got completely booked. What do we do from here? It was like, let's franchise.