Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The Belief That Changed My Business and My Life

23 Jul 2026 · 1 min

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Allison Maslan lost her wallet, jewelry, and IDs multiple times, and they all came back to her. She decided she was the luckiest person in the world and started each day affirming it. She believes this mindset of expecting miracles changed her business and life.

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I am the luckiest person in the world. That's what I say to myself, "Merci, today," when I wake up in the morning. I had this realization that I am the luckiest person. I always lose things. They always come back to me. I even left my wallet on an airplane once. I've left jewelry in bathrooms, lost my ID. It always comes back. And so I have this belief that I'm the luckiest person in the world. And then I realized, well, why don't I apply that to every area of my life? So I wake up and just expect miracles. The luckiest person in the world, and so are you.