Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The Company That Wins Today is the Closest to the Customer 🥇🤝

4 Sept 2023

Watch on YouTube

This is a YouTube video titled "The Company That Wins Today is the Closest to the Customer 🥇🤝" containing a monologue by Allison Maslan recorded on September 4, 2023. Allison discusses the importance of customer journeys in business growth, emphasizing continuous optimization and creative ways to engage and delight customers, particularly for their Pinnacle members.

What if you had every customer that ever worked with you? Wow. Your business would be massive. You'd probably already be where you wanted to be. And so we designed a customer journey a few years ago, and it really has made a difference now. These journeys are a living, breathing thing. They evolve, they change. You optimize them, you improve them, you come up with creative ideas. Right? Shake it up. And so there are so many ways to surprise and delight your customers, and we love to do that for our Pinnacle members. We send them gifts, you know, all kinds of things that we do. And so from the moment that someone starts to work with us, they're on that journey.