Allison Maslan argues that all possible business outcomes exist at once until you focus on one with clear intention and strong emotion, collapsing the possibilities into reality. Pick your frequency, the outcome you actually want, before you decide anything.
Chapters
Before you make any business decision, big or small, here's what's actually happening underneath at the level of physics. Every possible outcome exists at the same time. All of them. The deal closes, the deal falls apart. The new hire becomes your best person ever, the new hire is a total disaster. Every one of those futures is alive right now, all at once, like a radio playing every single station at the same time. And scientists actually have a name for what you do next. It's called the collapse of the wave function. Out of all of those possibilities playing at once, the one you focus on with real clarity and real emotion is the one that becomes your reality. Every other possibility just collapses like it was never even there before. So out of all of those stations playing at once, which one are you tuning into? That's the one that you're about to make real.