Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The "Just Hire a VA" Advice Is Keeping CEOs Stuck

14 Jun 2026 · 1 min

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Allison Maslan argues that hiring virtual assistants and task takers keeps CEOs stuck. Instead, hire scale multipliers who own outcomes and build systems. One scale multiplier replaces multiple task takers and can transform an entire department.

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The advice everywhere right now is some version of hire a VA, outsource your inbox, leverage AI, scale lean. I'm not against any of those things, but the way this advice is being sold is going to cost you your next decade. You do not need more task takers. You need more scale multipliers. Task taker executes what you tell them to do. You are micromanaging them or someone on your team is, and tasks although they create motion, they don't scale a company. A scale multiplier, they own the outcome. They create leverage that impacts the entire department or company. And one scale multiplier can actually replace 3 task takers, and not because they work harder, because they can build systems that make everyone better. So save this video to remind yourself to stop hiring for tasks and start hiring for outcomes.