Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The one hire AI can’t replace.

20 Aug 2026 · 1 min

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In this brief talk, the speaker introduces the concept of “multipliers” – a type of hire who drives long‑term, future‑oriented growth. Multipliers think beyond current operations, anticipating customer needs three years ahead and designing processes that prevent recurring problems. By embedding such hires, a company can build scalable systems that support sustained growth and reduce future pain points.

Chapters

I want you to have multipliers in your business. And what it means is that multipliers are going to help you build the business of the future. They're going to think of future success of the company, not only of what's happening today. They're going to think of what the customers are going to want in 3 years' time. How am I going to build these processes so actually all the problems that I see today, they're not going to come back? So this is going to be how this business is going to grow and is going to scale.