Allison Maslan tells the story of Dana, who skipped a Greece trip to scale her business instead. The trait all CEOs need: the freedom to choose what matters most to your company's growth.
I know how buried you are in your business as a CEO. Listen to this story. There was a woman named Dana and she wanted to come to my three day event to help her scale her seven figure company. And she said, alison, I really want to come, but I already have a trip planned to Greece during that time. And you know, look, I wasn't going to argue with Greece. And so I get to the event and she's there. I'm like, dana, why are you here? I thought you were supposed to be in Greece. She said, alison, I woke up in the middle of the night and I realized I'm going to come back from Greece to the same business, to the same reality. I want to scale my company to free myself so I can go to Greece whenever I want. So if that's you, if you want to get the freedom and autonomy, the whole reason you got into business in the first place, and your business is above that 500k level, seven or eight figure and you're ready to scale, you join me at scale it live.
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