Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The Real Reason Some Businesses Don't Survive

26 Jun 2026 · 1 min

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In this excerpt from her YouTube video, Allison Maslan stresses that business survival hinges on the ability to continuously pivot in response to shifting economic conditions, market dynamics, consumer demand, and technological advances. She warns that relying on past successful practices is insufficient for future success. Maslan also highlights the necessity for owners to step out of daily operational details and adopt a visionary role, staying attuned to global trends to steer their companies forward.

Chapters

As a business owner, pivot needs to continually be the name of the game. I mean, you may be going a direction for a period of time, but the economy changed, the marketplace changes, demand changes, technology changes. And if you stay and do what you've always done, even though yes, it worked, it's not what is going to carry you in the future. And that's another reason why it's so important for you to get out of the weeds of the day-to-day in your business so that you can be the visionary of your company, staying on the pulse of what's happening in the world so you can take your business forward.