The real reason your team is failing isn’t what you’d think

one of the biggest mistakes that gets them off of the rails is that your team doesn't know what success looks like. They're not super clear on the metrics that you're driving for. An airplane flying direct from Los Angeles to Tokyo, let's say. It's 12 hours. Now, if the nose of that airplane is pointed 1 degree off course, just 1 degree off course to the north, the plane's gonna land in Russia. If they're 1 degree difference to the south, the plane is going to land in the Philippines. So you think it's not that big of a deal to just be a little bit off, but over time that compounds and you're like, how did I even get here? So make sure that everyone is dialed in, plugged in to your North Star.