Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

The real reason you’re burning out

21 Jun 2026 · 1 min

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1:08

In this concise motivational video, entrepreneur Allison Maslan argues that the prevalent “hustle” narrative sold to founders is a costly lie that fuels burnout. Drawing on her experience of building ten companies over four decades, she explains that hustle is driven by a finite, chase‑energy that exhausts and creates a prison‑like mindset. Instead, she advocates operating from a state of alignment—an intuitive, sustainable energy that naturally scales businesses beyond seven‑ or eight‑figure revenues. Maslan emphasizes that success should be magnetized, not chased, and urges viewers to shift their frequency to align with their true goals.

Chapters

Every loud voice on your feed is selling you the lie that actually built the burnout that you're experiencing. I've built 10 companies over the last 40 years, and I am telling you, it is the most expensive lie that founders are being fed, and here is why. Hustle comes from chase energy. It's finite, it's limited, and it's exhausting. It's gonna leave you feeling empty, and it's the exact habit that built the prison that you are currently sitting inside of. It's not because you haven't worked hard enough, it's that you've been working from the wrong frequency. I'm not saying that you don't go after what you want or you don't take action, but the energy in which you do has to be completely different. What actually scales past 7 or even 8 figures, it's being in alignment. When you're in alignment, you know, it just feels right, and you can tell when something is off. But when you're in that desperate energy, you can't feel that. So the key is knowing what you want to create and getting into alignment with that energy. Save this video to remind yourself that You were never meant to chase to the next level. You were meant to magnetize it.