The Reason Entrepreneurs NEED to Dress for Success

Did you know that you can have anything you want in your life if you dress for it? Yes. Today we're going to talk about your style on Allie. And you'd. You don't want to miss it, because changing your style can change your life. Welcome to Ally and you'd the Business Success and Lifestyle show. I am Alison Maslin. My friends call me Ally. I am a business growth mentor. And now I get to pay it forward and help business owners just like you to break through to new levels in your business and in your life. And. And today we're gonna help you do that through your style. How many of you have the feeling that every time you walk into the closet, it's like, oh, my God, you know, there's nothing new. I have nothing to wear. Even if you have new stuff. You know that feeling, right? So today we're gonna solve that problem. We're gonna help you to break through new heights with your own personal branding. You and I have the expert here. Ann Marie Dubois is a Chilean personal stylist. And I think if you say it is Chilana Chilena. Chilena is the Spanish way of saying this. And so forgive me. So it's. I'm going to say Chilean personal stylist and speaker who recently located to Los Angeles. She studied image consulting at the Fashion Institute of Technology in New York City, the place to be for style. And she's worked at the New York Fashion Week for brands like Hugo Boss, DKNY, and Reem Acra. Ann Marie has hosted Runway shows for Chilean national television. She's participated as a panelist in the Million Dollar Minds podcast in Hollywood. And she's also the author of the book the Power of Color. And it is amazing. Wait till you hear how color can transform your life. Teaching people how to connect with their power colors and how this impacts all areas of their life, including your own business growth. So welcome. Annemarie.

Thank you, Ali. Thank you so much for having me here.

I am so excited that you are here, and I just. I really want to dig into all the things you're doing. I think color is so fascinating. It really impacts, you know, your mood and how people perceive you. So there's all kinds of cool stuff that we're gonna cover today. But you are, I mean, you. You've been in the United States for a while, but you grew up in Chile. And I have never been there, but I very been very intrigued with the country. Some of you have probably traveled there before. What was your favorite part of growing up there?

Well, definitely, I Grew up in the south of Chile in a city by the name of Concepcion. That's the second biggest city in the country, and I would say the most beautiful south in the world. It is the south of Chile. So definitely something that I really love. I love that people are very. We love to party a lot. So we're very passionate and friendly and happy people there.

Yeah.

So I would definitely see.

I mean, I could definitely see that. I love that. I love when people are very passionate and open and expressive, and you're definitely like that. And, you know, and what you wear, too, with the hot colors and everything. Right. So that, to me, is like passion. Right. It's expressive. And how is business in your mind different in Chile than running business in the United States?

Yeah, well, definitely is something that inspires me a lot about this country. And this is the country of creators. And since I moved here, everybody. I'm surrounded by people that. Everybody's creating something new, something different, and people are open to experience new things. In my country still, we're like, I will say, like 40 years away or something. There's a lot of entrepreneurs doing things, but still, it's hard. I feel that here people are more open.

Okay.

For business.

Interesting. Well, so definitely change happens, and maybe you'll bring that back. Right?

That's my intention. Go inspire people that they can make their dreams come true. Make it happen.

I love that. I love that. So definitely you are inspiring. So how did you get into deciding, okay, I'm going to be a fashion stylist. I'm going to be working in the Runway world and with business owners. How did all this start?

Well, everything start. I have a degree in business management, and I work in an investment company for a couple of years. But I was feeling super unfulfilled, Like, I knew there was something in me that I needed to do. I was trying to figure it out. And in that process, I found out about a workshop of image consulting. And after a week, I did it. I quit my job, and I started this journey.

Oh, wow.

Yeah. I just feel that was a leap. Yeah.

In one week.

And I come from a business family, so it's like I have the entrepreneurial DNA, you know, I like to be my own boss.

Yeah. Well, it's a nice thing because you have freedom of choice. And good for you for taking the leap, because a lot of times people is something they want to do, but they struggle with that for years and years and years. So. And so I love these quotes. So I love fashion. I grew up in the Fashion business. And I truly believe fashion is a way of expressing your personality, you know, and so I love these two quotes. One is by Oscar de la Renta. Fashion is about dressing according to what's fashionable. Style is more about being yourself. And I love that thought. Right. Because it's not always about the latest trend. It's really about, you know, what fits for you. And so what do you, you know, when you're working with someone on their style, how do you find what is the right style for them instead of based on what's, you know, the latest fashion trend?

Yeah. Well, there's something that I always tell my clients is that style equals energy, and energy is a vibration, and everybody vibrates a different energy. And when it comes to colors, every color has a meaning and a different vibration. So it's something that I just. I just see in the person, and I just feel it. And definitely, it is very related to their personality. There's gonna be more introverted personalities. They would like something more classic. So I get to be careful and be very subtle with the language and how we gonna do that makeover.

Right.

So definitely feeling the person first and having a lot of patience and a lot of love.

Yeah. Because having a massive change all at.

Once might be kind of scary for some people. It's too much. So it takes more time. It's a process.

Right, Right. And here's another quote that I love, so all of you Sex and the City fans. I know I am. I miss that show. So. But from Ms. Carrie Bradshaw, she says, I like my money right where I can see it hanging in the closet. So, yeah, definitely. It's really kind of brightens your day when you open your closet. And I know that's one of the things you do. You work with people on organizing their closet and making it work for them. Right.

Yeah.

What do you think? What are some of the challenges women have with their closets?

Definitely letting go. Yeah. That's a hard one. And every time that I work with my clients, they feel so much lighter after, and they see so many clothes that they need to let go. And they've been holding and it's hidden in their closet for, like, 20 years. And it's like, you need to let go of this. This is not you anymore. 20 years later. Or they find something on sale that doesn't represent them, but they bought it because it's on sale, and then they found out this is not my style, and they keep on holding on to that piece of clothing in their wardrobe. So definitely letting go.

Yeah. Letting go.

And for me, I just go in and I make it so easy. And for them, it's like, oh, okay.

It's like ripping the band aid off, and then they're okay with it.

Yes, yes.

Yeah. And I do think. You know what? I do that, too. I mean, I have to say I'm guilty of it because you're thinking, like, well, one day I might wear this shirt, or, you know, or you might be like, one day I'm going to fit back in these jeans or whatever it is. And then every time you're looking at it, you're like, you feel bad about yourself because you're not fitting in those jeans or whatever it is. Right. So it's not good stuff. It's. It. I can see that. When you clean your closet, it really does feel like you're uncluttering your whole life.

That's the word. Yeah. Yeah. It makes your life simple. And we tend to make everything so complicated sometimes. But definitely, it's just everything is organized and simple. It saves you time in the morning. You feel good about yourself. So there's a lot of. A lot of interesting things. It's a therapy, I would say.

Yeah, I would. I get that, too. And it's kind of like in my office, too, if I'm cleared off my desk and there's not piles of stuff that you can think more clearly.

Yes.

You know, and if you're starting your day and you get in your closet and things are organized and it's not cluttered with a bunch of stuff that you're not going to wear anymore, it's a great way to start your day.

The best day. And with music.

That's my way with music. Yeah. You know what? Music? I always listen to music in the morning.

Yeah.

Really? Yeah.

Happy music.

Happy music. Happy music. The latest song I've been listening to, and this is an old song I think it came out in, like, 2005, is by Michael Buble. It's called Feeling Good. Do you know that song?

Michael Buble is so romantic.

Oh, my gosh. I don't know how I missed that song in 2005, but it's like such an upbeat song.

Sexy.

It is. It is. So what do you feel like is the biggest mistake that people make with their style?

I would say they try to maybe mix different styles in one, like. Like to mix and match, like the rock and roll with the hippie or romantic. And it doesn't make sense sometimes. So that's why it's. It's good to Stand out, but really in a elegant and classy way. You're free to wear whatever you want. But I will say that that can be one of the mistakes. And just they're. They're not aware of who they are. So definitely style is. Represent your personality.

Right. So.

So what are they looking to communicate with what they're wearing?

Right. Yeah.

People are not aware of that.

Right. And it's kind of like in business, too, you know, we always say a confused mind says no. So if people don't get you. And, you know, I read a study some years back that people make a judgment about you or somebody else within seven seconds.

Yes.

You know, and obviously you have to back it up because that's just a first impression, and usually it's wrong. But if you're putting off a different vibe or energy with the clothing that you're wearing, that doesn't represent who you are, I could see where that would be a lot of confusion.

Yeah, yeah. And there's. There's a statistic that 55% represents image and your body language. 38 is your words, and 7% now is your tone, and 7% is your words. So definitely image. 55% of it is the most important thing. Like, people are going to treat you by the way that you look.

Yeah, yeah.

Then they will love your personality anyway.

But that's. It's so true. So if you want to elevate in business and you want to get that certain account or, Or. Or the significant other that you. You're ready to attract in your life, like, you have to. You can't. You have to dress the part, right? Yeah. But it needs to be an extension of your personality, and that's what you help people do.

Yeah. Yeah. I don't like that people feel they're, like, in a disguise. I want them to feel very authentic and comfortable.

Yeah.

That's the most important thing. And in excellence. Always in excellence.

Yeah. I love that. I love that. And so. So let's talk about color, because you're. That's one of your specialties is color.

Yeah.

And how do you figure out somebody's color? I mean, is it that they're a winter person or a summer person? Is it based on their personality?

Yeah. First of all, I have different tools, so something that I love doing is to do people's colors, like the coral analysis, because I want to people. I want for people to shine, especially when it comes to colors. And when you're wearing the right colors, you look younger, you look fresh, you look approachable, you can look powerful. And some other colors that doesn't look good on you can make you look tired and older. We all want to shine. So that's why inspires me a lot to do this study in different people, in all the people and my clients. And with the tools that I have, I try them close to their face for them to identify where the attention goes first. Your eyes. Your eyes.

Pop.

The color of your eyes, your smile, your white teeth. So that's the first steps that I do.

Interesting. Well, when I was deciding what I was going to wear last night, so. Which I always do before the show because I know in the morning I gotta run out the door. My husband actually was standing in my closet. I go, okay, babe, what do I wear tomorrow? And I do know how to dress myself, but he just happened to be standing there that day. He loves this dress. Okay? Now, I've had this dress for probably, like, three years, and he loves this dress. Now, I don't typically like beige on me, because I feel like it's kind of a. Well, it's beige, right? But he loves the beige. So I don't know. Is there, like. I mean, do you see that it's good for people to wear the same color? I mean, you know, what is. What is. What do you think about that?

There's five main colors and neutral. Neutral colors that everybody must have.

Okay.

So that's why when I talk about the five power colors for business, beige definitely is one of them.

Okay.

Because you can create different combinations with it, and it makes you look approachable. That's the message that they send.

Oh, really?

Yeah.

Interesting. Okay, well, I hope I seem approachable.

And you are.

Brian, am I approachable? Okay, cool. My daughter's like, no, mom, you're not back there.

So, yeah, it matches your colors, too.

Okay, good. So, you know, it's. It's interesting because my husband actually loves to shop for me, which is kind of strange for a guy. And he will buy things that first. When I see it, I go, oh, God, I don't like this. You know? And I don't want to hurt his feelings. I'm like, I'm never gonna wear this. And then I put it on, and I love it.

He's your personal stylist. Yeah.

He really has good taste. So what are the other colors? Tell us a little bit about the themes and what they say.

Yeah. So when it comes to business, there's five power colors for business, and you get to identify what is your message? What is that you're looking to Communicate with clothes. So there's black, blue, gray, beige and white. So those are the must haves. What black represents is power and authority. Blue is trust. So definitely that's the best color when it comes to financial business.

Oh, really?

Because people are going to trust your money and you get to look and approach as a trustworthy professional. Gray is professional and sophisticated. Beige is approachable. And white is a must have. Is fresh. It's new beginnings.

Yeah.

And you get to have. Everybody gets to have the white T shirt and like the blouse and shirt.

Yeah.

Their wardrobe.

So, yeah, I have a lot of white. I like the white. And I know you're not supposed to wear white after Labor Day, but I like white all year long.

Oh, I love white too.

Yeah, it's so fresh, pure light. And then what about with the. Okay, then the other colors, the bright colors, the yellows, the oranges, the fuchsia.

Yes. So in the book that I wrote, I talk about the seven chakra colors.

Okay.

So there's. Every color has a meaning and an emotion and a message. So for example, red is power. The most powerful color combination that you can have is red and black.

Okay.

For example, for women, if you are surrounded by men, especially in this world as business, if you had an important meeting, I will recommend that color combination for you to stand out as an authority.

Okay. Okay.

Orange is the color of creativity, enthusiasm, energy. Yellow is the color of happiness, fun, the emojis and the smiley faces. The sun is pure energy. Green it is growth. Hope is the color of love in your heart. Blue is speaking, your authentic, true. And the color of trust, calm. And purple is a religious and romantic color. And violet, it is the color of divinity. And, and the color, the last color that you see in the sunset in the sky. And it's the mix between the masculine and the feminine.

Wow, that is so fascinating. I mean, I'm, I, I love. I studied a lot about the chakras when I, you know, as a homeopathic physician for many years, and I just found that fascinating. So I know that that's all related as well with the chakras. So that's really interesting. And tell everybody about your book.

This is my baby and I'm so proud of it and something that I created. It's been a year since I moved to this country, and every moment and every second that I've been here, I've been feeling so inspired. I feel that I'm dream, dreaming.

Is this real?

Is this really happening right now? And it's like a movie for Me. So definitely in the book, I'm sharing my story, my self love journey. That I will say that's one of my big messages there. And I teach people how to connect with our power colors and to dress with an intention. It's not just about the fashion. It's more about the way that you feel from the inside out.

Right. And how those colors reflect that and how they probably ignite that too, how they create that feeling. So. And how do you figure out someone's color? I mean, is it that you just asking the right questions about their personality and how they live their life and what they want to create?

Yeah. When it comes to my book is more in the feeling. How do you feel right now? For example, most of my friends or clients, they're not connecting a lot with blue. And blue is speaking your truth and especially as women, something that we are being hiding, you know, to speak in our authentic truth. So that's been really interesting. It's just to get to know the client or the person here in a deeper level. And that's what I do in my workshops. It's just inspire them to feel confident and to love themselves.

Yeah, great. Well, and so tell us when you are. Because I know that you work with people privately and help them, and you could probably do it virtually, so it doesn't matter if you're here in San Diego. And so who are the people that are sitting out there that say, oh, I want Anne Marie to help me? Who is your ideal client?

My ideal client is people that are looking for a change and to be the best version of themselves. People with big dreams who are ready to accomplish them and make them a reality. Business owners or people that are starting and want to take that leap of faith, I would say, and start their own business. But most of all, it's people that are looking for a change between 30, 45 men and women. I'm open for both. I have enough love for both.

Okay, fantastic. But, you know, really, if you've been wearing the same thing, you're wanting change, but you're not expressing that. I mean, nothing feels better than having a new look. It's kind of like having, you know, a new hairstyle, a new lease on life, and it truly does impact. So, I mean, you think about it. If you're walking down the street and you're wearing something that's kind of humdrum and you're sort of fitting in with the crowd and nobody's really noticing you, they're missing out how. On how amazing that you are right yeah. And so if you're gonna wear something that really highlights all those amazing things about you and then people connect with you, I mean, that truly is life changing.

Yeah. And for your business, especially, because there's a lot of competition, are you looking to stand out or you want to be one of the rest and be invisible in the room? Especially with a lot of networking events and different business meetings, you want to stand out and be remembered by the way that you look and also by the way that you are.

Yeah. Well, you heard it here. And how fun it would be to have a complete transformation with the way that you present yourself in your clothing. So you got to reach out to Ann Marie Dubois. And how can people reach you?

On my website, stylebyannemarie.com my social media is the And Marie Dubois on Instagram.

And yeah, fantastic. All right, well, we'll put that link below. And this has been really awesome. So now I really. I've got to pull my red and my black together. When I've got the power thing, I've got the white thing down. Maybe I need to get some more blues.

Yeah, you will look beautiful. And blue. Blue and yellow will look beautiful on you.

Blue and yellow. Oh, I love yellow. I love yellow. What's your color? All right, so I hope you've enjoyed this episode of Ally and you'd. I know that I have. It's been a blast getting to know Annemarie. And don't forget to get my brand new book, scale or Fail. Super excited. This is really has everything you need to scale your business. Go to scaleorfail.com and remember to subscribe to Ally and you. If you like this episode, please go write a review on itunes. You can find us. We are on video. You can find us on audio and all of the major podcast platforms, including itunes and Spotify and all the above. All right, until next time, get out there and elevate yourself because you are worth it. Bye, everybody. Scaling a business is not for the faint of heart. Playing it safe causes 34 million American business owners to avoid risk entirely and suffer from smallness. I understand what you're feeling. No matter how hard you work, no matter what you sacrifice, you just can't seem to get to that elusive next level. That's because what got you here is not going to get you there. Scaling is not about working harder. It's not that one right strategy. It's the whole picture. It's you, it's your big, beautiful vision. It's your team, it's your drive. It's how you show up. It's time to take a leap off the trapeze so you can soar high in your business, but you're holding on too tightly and killing your growth. If you're truly ready to leap, it will not be easy. If you want easy, there's always your comfort zone. Are you prepared to fly? You're well beyond the startup phase in your company. You've created a decent level of success. Your tenacity, your spirit have gotten you here. But my gut tells me you were not put on this earth to play small and stay inside the box. There is something about the ability to direct your own faith. That drive for freedom, expression of creativity, building your legacy that pushes your entrepreneurial buttons and that wild spirit. If you are fully ready to bust out, step into your power. Own it as the leader and visionary that you are. It's time to get your arms around the method that will finally get you there. You are not meant to be small, you are meant to shine. If you are truly all in, then let the adventure begin. Sam.