The Secret to Closing Sales with Cold-Calling

You want to grow your business. What does dance have to do with sales? Well, find out right here, right now on Allie and you'd welcome to Ali and you'd the business success and lifestyle show. I am Alyson Maslin. My friends call me Ally. I am a business growth mentor, a serial entrepreneur and I love business. And I'm so excited that you're here with us today. We have an incredible episode. We're going to be talking about sales, how to grow your business and you know, hey, moving your body at the same time. What could be better than that? Before we jump into it, my question is, have you gotten your hands on my brand new book scale or how to build you'd dream team, explode your growth and let your business soar. So business owners often get to this level and hit a wall. It is not about working harder. It really is about working smarter. And in this book, I show you how to multiply your revenue and multiply your impact without multiplying your effort. So go to scale or fail and get your hands on a copy. All right. And if you haven't subscribed to this show yet, go to subscribetooli.com every single week, all year long, we have a brand new episode and we bring on amazing business owners sharing their journey and expertise. And today is one of those days. And I am so excited to share with you, to introduce to you a dear friend of mine, a client of mine, an incredible business expert. Jeanette Cermak Pro is the owner and director of Plaza Productions One mobile dance studio. Yes, mobile dance studio. Is that the coolest thing ever? And, and Jeanette's been in business for over 30 years and she has shared her passion for dance through mobile theme parties, classes, movement programs for people, kids of all ages, kids and adults. Because we cannot be dancing enough. Right? There's never too much dance in your life. But not only is she highly trained professional who's performed and choreographed for mtv, Universal Studios, Long Beach Opera, she is a fearless entrepreneur and I have had the honor to work with Jeanette over the last few years and she is such a go getter and there is so much that you can learn from her in those breakthroughs and how to really make those connections. So she is a valued mentor for other dance entrepreneurs and her online course is mymobilestudios.com and she teaches people how to create a mobile dance studio in under 90 days. Now, if you're not interested in dance, that's okay because all of the things that Jeanette's gonna teach you Today will apply to any other business.

So thank you. Alison. Hi.

I'm so glad you're here.

I'm honored to be here. Thank you very much.

Yeah. And so I have been so impressed with you. We have had the opportunity to work together because you're obviously in our pinnacle global network.

Yes.

For the last couple years. And it's been my honor and just to really seeing the growth that has happened. But you, you're so talented in everything you do. You know, you're not a newbie to business. You're like me. We're in the third decade.

Right.

Of this, which is hard to believe. How did you get, you know, your model is so cutting edge. It's really unique and I want to talk about that. But how did you get into the dance world in the first place?

Well, actually I got sent to dance classes, to ballet classes because I was very uncoordinated when I was a child. I was knock kneed, flat footed and I was just a very uncoordinated child and I had to wear corrective shoes. True story. And I was sent to ballet class to help me with my arches. So it was for therapeutic reasons. And I'm probably dating myself. But you remember dodgeball, how they used to pick teams for recess? Well, I was always the last person to be picked for teams at recess. Or sometimes I wasn't even picked at all because there would be one person left over and I would go like on whatever team would have me. So. So through my grade school years, I did do some ballet just to try and get a little bit of coordination going. But I was painfully shy and I got into my high school years and I am Polish American. And so I joined a Polish folk dance group. And it was a great social outlet. I kind of found my tribe, but the awkwardness still remained. And I remember the choreographer always yelling at me going, johnette, what are you doing? It was just, it was tough. It was tough going. But when I went to Poland and actually took a dance course in Poland for a month, I found that I was really happy when I was dancing eight hours a day. And then when I came back, I was a junior at Loyola Marymount University. Fast forward.

Great school.

And I was. Thank you. And I was majoring in English literature, but I decided to double major in dance and somehow I finished in four years with a 3.7 GPA. I don't know how that happened. I basically went to school all day and danced and then read all night. And then from there I went to University of Hawaii at Manoa and I got a merit scholarship for their MFA dance program. But the island life was just a little bit too laid back for me. Everybody was getting stoned and going to the beach and I really just wanted to dance. So I came back and I went to. I just took ballet really hard, ballet classes for six months and trained very, very hard and auditioned for California Institute of Arts. And when I went to CalArts, they only took one out of every hundred people. And I did make it, but again, there was a little bit of adversity in that because I was accepted provisionally. They said, we'll give you six months and we'll see how you do. And they reviewed people every year and if you pass your review, great. But if not, you're going to go on home. So every day when I got up to go to technique class, I thought, well, you know, I better do well today because I might not be here tomorrow.

Yeah, my last day.

So then I grad so that. But I did persevere. I graduated from California Institute of the Arts and the rest is history.

Wow, that is so incredible. I had no idea. First of all, we're soul sisters. I wasn't knock knee, but I was pigeon toed. Oh, gosh. I had to wear those corrective shoes.

Oh, it's so embarrassing. So embarrassing.

I did. And I. People were like, who wants Maslin on their team? I was the total last one. And that's why I got into gymnastics. Okay.

Yes. You understand.

I do, I do, I get it. And, and I also, really, I did modern dance for a while and I. Dance is so freeing.

Yes, it is.

I think it is. Instantly, if I'm in a down mood and I put music on.

Yeah.

And I start dancing, it is like, you know you've gone to Disneyland.

Yeah.

Immediately.

Yeah. I have a motivational playlist I put in the mornings and I have like really kind of cheesy songs. Maybe you know, like the Rocky theme and stuff. It's like, get up, get ready to go.

I love it. I love it. That's so great. And you know, I think that with. It's so wonderful the work that you do. And I know a lot of music has been removed from the kids schools. Music and the arts.

Yes.

And so I think that the work you do is so important. But what's the deeper why of what you're doing now?

Well, it's actually twofold, Alison. One is that I was lucky. My mother was a stay at home mom, so she was able to take me to ballet classes. But these Days. Most parents are working. They're both working. So to take your child to an extracurricular program is very challenging. Yeah. And so we want to bring professional dance instructors to the school site to fill that niche. For parents, I think it's very important. We also have a program for older adults, our Golden Bods program, where we go to assisted in independent living facilities and do chair dancing and do exercise for seniors.

I love it.

And the other part is that.

And so you come to them and that is. That takes away some of that barrier.

Some of that barrier. Right. So they can have professional dance instruction right there at school. And I also have a real desire to help mentor dancers to make a good living as dancers, not to work in a local sneaker store or wait tables. And I'm able to help people on my staff as well as other people that have an interest in building a mobile dance program order to do the same thing that I do.

Well, I love it because it's a win, win situation.

Yeah.

All the way around. And I love this idea that you've removed the barrier. And I think in business, if you think about your own business, how are you removing the barriers for your own prospects or your own clients to make things easier? I mean, we are in an age of how can we make things simpler, faster? Right, right. So you make it an easy decision for people. My kids are already there.

Well, they're an after school. They can do something constructive after school.

Exactly. And I also feel like dance is so great for children and they're developing brains too.

Yes, it is, it is. It is shown to increase brain function.

Yeah. And in fact, they did a study also that it helps prevent dementia.

Yes, this is true. This is true. I did see that.

I'm like, okay, that, that sounds great.

Dance away.

Exactly. So what, what gave you the motivation to go this route with the mobile dance studio? I mean, you were. You've been doing this for a long time. Yes, I think before the on demand craze came. Yes, yes. You're like way on the cutting edge. So what was the thinking of doing this instead of the traditional studio?

Well, it actually happened by accident. I graduated from CalArts and like most dancers, I thought, okay, I am going to go out and wait tables, move to Hollywood and become famous. And although I had some pretty good dance gigs, I never became famous. But this, when I first got the dance bug, my parents, of course, were not exactly thrilled. I mean, I was majoring in English. I was supposed to get my MFA or MF, you know, master's degree, get my PhD and be teaching in a university somewhere. But I got the dance bug. Had to do the dance bug. But when I told my father my plan, he said, no, you are not going to go out and wait tables. If you want to dance, you have to make a living dancing. And those were very, very wise words. And so I lived at home. I responded to an ad from Ms. CeCe, who had Plaza production, actually, and went to dance at schools. And she wasn't even a dancer. She just wanted to see the kids happy. And so I worked for her for a year. And then after, afterwards, I did want to move out on my own. So I went to Santa Monica. And this was pre Internet, as my son would say, back when dinosaurs roamed the earth.

Yeah.

So we knocked on doors. I got five schools to start, and I moved out on my own. So that's how it started.

Wow. And you know, this is going to move us into sort of the whole sales enrollment thing where you got comfortable going door to door.

Yeah.

In the early days. And I went door to door, too.

You did?

Oh, yeah. That. I was. I was in the prehistoric times as well. And, you know, if you were going to get clients, you. And they didn't know you, you just walked in. I used to carry my portfolio and, you know, not everybody said yes, but it was great experience. Great experience early on into business. So let's talk about that a little bit. Tell me about your. Because you still do this to this day.

Yes, I do.

And I love this about you. And it's so inspiring to so many people because we get this idea of, oh, you don't walk into businesses. No. Solicitors. Like it's a really bad thing, but you've sort of removed the veil off of that. And you're an expert in, you know, creating those connections. So can you tell us a little bit about your process of getting customers? And again, this applies to any other business, not just the dance business. Can you share that?

Of course. Whenever I go into a new place, I always find something to talk about besides my business. I find an area of common interest, so I have to be really present when I walk in the door. And it's been many different things. One time I had a broken wrist and my son was driving me around because I couldn't even drive yet. And I walked into a preschool and. And the gal mentioned, hey, I'm going to have carpal tunnel surgery next week. And I said, wow, we're twinsies. And that gal is a happy client today.

Wow. That's Fantastic.

So just looking for different ways you can communicate. That is an area of common interest. And when you're new, if you're new to doing this, do something simple. You can always compliment the secretary on her jewelry or. Or just say, hey, are you staying cool today? Something, something to break the ice. So you're not walking in with your dance program and ready to sell them something, because that puts people on the defensive, you know.

Interesting you say that. I was at the dentist yesterday, and the guy. There was a guy behind the desk, really, really nice guy, but you could tell he was stressed out because there was a lot of activity going on. And this man walked in who had something to share, and he really was not paying attention to the clues from this guy at all. And he just sort of bombarded him. It wasn't like, how's your day going? Or anything. I'm building rapport. And I was just like, oh, my gosh, this is not. This is not going well. And the guy was nice. He stayed there and listened. But, you know, this stuff is going to go right into the garbage can.

Right? Yeah.

So the building rapport thing is so important, you know, I mean, I. I'm always looking at, you know, do we. Where are they from? I. Either I've been there before, or I got a relative that lives there.

Right.

Or just complimenting people and helping them.

To feel good, feel, feel comfortable, or sometimes you do come at a bad time. The other day I was cold calling, or I call it warm calling now, but I went into a place where they didn't know me. And the director was there and she was getting ready for a big event. She said, this next. Tomorrow is our biggest event of the year. And I wrote her a little note. And on my handwritten note, I said, hi, this is Jeanette. I'm the one who came on the worst possible time, but I would love to talk with you. And I called her the next week and she received a note and she liked and she agreed to meet with me.

Yeah.

So you can always turn it around a little bit.

Yes, but you were aware and respectful of that. But then you did follow up.

Yeah. In a nice way. You tried to do, I think. And I'm a big believer. I'm kind of old school that way. I'm a big believer in the handwritten note. Write a note, thank people for their time.

Yes.

They'll appreciate it and they'll remember you. Sometimes I even send like a little coffee card, like, have a cup of coffee on me. Have a good day. You know, something to brighten them up.

So great. And it does put people at ease and so that they are more open and receptive. And I feel like we, we are such in the digital age. Right? Email, text, and that has its place.

Yes.

But there is nothing faster and nothing deeper than face to face.

This is very true. Because think about it, whenever you, whenever you receive an email, do you always open it if you don't recognize the person? No. No, you don't. And when you're face to face for a person, there's not the emailing back and forth. There's no game of phone tag. And I cared enough about them to go out and see them that day.

See, I love that. I love how you position it. You cared enough about them to show up.

Yeah.

You know, I mean, what would happen in your business if you took half a day a week and just stopped by, brought somebody chocolates, said hello, introduced yourself. I mean, so many more doors would open and it cost you nothing.

Yes. And I do that. I do that at least once a week. And I'm on the phone all the time too.

Yeah. That is so great. So now you started the program to help other studio owners launch businesses. So I think this is so unique too because here you're in an industry, they go to school like you lots of years and then come out and they either get a job with a, a dance company, dancing, but there's only so much.

Right.

There's window of time that you can do that.

Right.

But you're giving people the tools to start their own business. And I think that's so unique. How can you do that in your business? Right. So how does it feel to be launching all these people into business?

It's great. It's a great feeling. And I never had a business course, not one business course in my entire life. And so mine has been school of hard knocks, so to speak. And so I break it down. So it's really very simple for people, step by step, what you need to do, like what you need to do legally, you know, to get yourself ready, how you go in, how you talk to people, how you get your first client, kind of curriculum. You need sample registration forms, how to keep a client, how to, you know, produce a recital. A dance recital.

Yes.

And it's a good program for not only dancers who come out of a dance school, but daycare workers, Pilates instructors, your, any kind of fitness instructors, anybody who likes children. It's a really, it's a good business and has flexibility.

A music teacher. Right. Or somebody that is a teacher and you want to have a business on the side.

Yes. And it's also really good business. If you are a performing dancer and you're pursuing your dream, but you want a cushion behind you, you don't have to work in the sneaker store.

Right. And you don't have to be a professional dancer to do this.

No, you do not.

Yeah.

And I'll teach you everything you need to know.

I mean, I love it. Because you've created like this business in a box.

Yes, yes.

For a mobile dance studio. And I think it's so unique. So you definitely. If this is something you're interested, you definitely want to check it out. We're going to give the links for all that in just a little bit. But also looking in your own business, how can you help other people within your industry, creating your own business in a box for whatever type of business that you have, it really is just shifting your mind. There's a whole other revenue stream there. It's all about creativity. That's the thing.

And you all have your own process.

Yeah, you do. You have to just think it through. And I mean, when I wrote this book that would great about creating a program or writing a book, you have to really think through.

Yes.

What do you do? What are you doing? Because, like, the things you do, you just do it naturally. And until you document it.

This is true.

It's just unconscious.

This is true. And I just finished Scale or Fail. Speaking of that, Alison. And actually the day after I finished it, I signed a new client while I was getting my hair cut. Yeah, well, over the phone.

Oh, good.

And it was. I was like. So. I was so amped. It was so great.

Yeah.

Yeah.

Well, that definitely covered the cost of the book.

Oh, yeah. Easily.

Yeah. In fact, it's priceless. I have to give Jeanette kudos on this because she's so good at walking into places she went to. How many Barnes and Noble did you go to?

I went to about three and I just. And I called their community advocate, I think it is. They had. Each Barnes and Noble has another. A separate person, a separate entity that you can call upon to tell people to bring certain books in or they just do different things for the community. So I reached out to them too, and got them noticing your book.

Yeah. So Jeanette has just. She's like, I might need to hire you. Because she literally has taken what she's done for her own business and was like, all over Barnes and Noble to carry our book. So that was really Such a gift. So what is the difference? So you talk about cold calling, and you talk about warm calling.

Yes.

What's the difference?

Well, the difference. When you do a cold call, if you say a cold call, you're cold. When you walk in the door, you have your folder in your hand. You walk in and talk about, hey, this is my dance program.

Right.

And the person on the other end feels very cold. They. They do not receive. They will not receive that well. However, when you make it a warm call, you go in, you orient yourself to the other person. In fact, I learned from Michael Bernoff that the root of sales is sale, which means to serve. You're there to serve them. Look around. If they're in the middle of something, back off. Give them some room. Make it a warm connection. And even if they don't need your services today, I can't tell you the amount of times that I have left a place and they didn't need my services that year. But in two years, three years, one school, I actually called them back through two principals for 10 years, and I finally got them as a client. But you just keep. Like you did with Charlotte Russ.

Yes.

You just keep going. And I've been.

I mean, is this persistence?

Yeah.

10 years. So people, if someone isn't calling you back after two or three tries, please. That is not persistence, Jeanette. Ten years. Ten years. That's awesome.

Yeah.

Yeah. So I. For Charlotte Russe, when I was trying to get them as a client years ago, I kept calling and calling and calling, and Larry Lawrence, who's the president of Charlotte Russe, called me and said, I'm calling you, so you will stop calling me. And they ended up becoming my biggest client. Client. So. But it really is. I think that. I think people stop Jeanette because they're afraid they're bothering somebody.

That's true. They do. They are afraid they're bothering somebody. And some people don't have the confidence to know that they have a service that's worth offering. And you all have services worth offering.

Yeah. And I'm really thinking, and I love this, what you said, what Michael Bernoff shared. And Michael is an expert in persuasion and influence. A dear friend of mine, and he works with us in Pinnacle Global Network with a lot of our. Our clients. And it is. Selling is sharing. Selling is serving and supporting others. So if you're holding back your gifts, there's all these people that couldn't benefit. Like, if you weren't persistent like that. How many children over the years have you helped? I can Imagine thousands, literally. Their confidence.

Yes. Their confidence, their brain function. There have been studies done also that dance improves test scores in schools. And I know what it did for me as a person because I was a shy, gawky kid and it made me a confident, confident, strong woman. So I want to give that to every boy and girl.

Yeah. And see that, the way you speak like that, that doesn't sound like there's no sales. Just that you're so passionate about what you do that people are like, oh, I want that. Oh, I want that. And that's the thing. If you can approach anything that you're doing in your business and you're speaking of the bigger purpose and your passion, you naturally attract people.

Right. Well, and I was also advised people to keep a record of when they talk to people and find something personal about them that you can refer to. And then that again makes a cold call, a warm call. In other words, if you go to. Even if you don't meet the person. One time I went to a school and the principal wasn't there because her kids were sick. So I called a few days later and said, how are your children feeling? Became a warm call because I cared about her, not my own agenda.

Right.

And I also asked permission. I always say, you know, you have a dance teacher and staff now, but do you mind if I check back over the summer and see how you're doing? And I asked permission, or I said, may I give you, keep you on my email blast? And they said yes. They say yes usually. So I have another contact.

Right. And when you ask permission, their guard goes down as well.

Right.

You know, and they're more open to not unsubscribing you.

Right, Right.

So what do you think holds people back from making these strong connections?

Making strong connections. I think lack of confidence holds people back and the lack of sharing their gifts. Also, you just really need to get yourself up and going for it. You need to play music. You need to do whatever it takes to go out and reach out to people.

Right. And when you do it, your confidence will go up.

And the more you do it, the easier it is. I mean, in the back of my car right now, I have all my color coded folders and I will pull over for a school even if I'm not planning on doing it. I discovered a whole private school district the other day and we're starting two of their schools in January.

Wow.

And I wasn't even expecting to do it. In fact, I had been to the. I was at your house for the launch party and spent the night at a friend's house and then went to Hollywood the next day for an event at one of our schools. And I was driving by this school, and it was all boarded up, not boarded up, but there was gates and all that stuff. And I called them and I said, hi, my name's Jeanette. May I talk with somebody for a minute? And they said, who is this? And I said, jeanette, do you think you could just open the door? And I talked with them, and they put me in touch with their person who makes the decisions. And then I had an appointment with the director, and we're starting in January. But if I had never. But I had not stopped, and if I wasn't ready, then I would not have that client.

Right? Or you felt intimidated?

If I felt intimidated. And the more you do it at first, it's hard, but the more you do it, the more comfortable you become, right?

And here, all these people now that you're going to help, I absolutely love that. What do you think that. What do you think about where people feel like, oh, I'm being salesy?

Well, you are being salesy if you have your own agenda in mind. And if you walk in with. With your. Your folder, I always tend to put my folder in a little tote or something so I look like a real person when I walk in the door. If you're. If you're being salesy, if you're having your own agenda in mind and you're not sensitive to them, then, yes, they will. They will respond in kind.

So that kind of reminds me of the book, the Go Giver, which we talk about, right? It's like in that sales conversation or enrollment conversation, make it about them. How can you support them? And then the whole energy shifts. And you are magical at that.

Thank you. Thank you. I try. Well, there's sometimes, too, where there was one older person I went to see a few years back, and there's an older principal. And she said. And she walked. And I walked in, I sat and waited for her, and she was having a lot of chaos going on. And she looked at me and she said, so why'd you come to sell me? And I said, nah, you caught me. And I said, thanks for seeing me today. So I just made a joke out of it because she could tell I was there. And I was hanging out for like 20 minutes while she was dealing with all this stuff. And she became a client.

So it was light of it.

I made light of it. And it's good. But to Avoid being salesy. Make it about the other person. I also walk in. When I walk in, I notice something besides my business. Another thing I do is I create a soft sell line. And I hate to use the word line, but you have to have something in your head. Like for example, what I use. I said, hi, my name's Jeanette. I'm here about extracurricular programs. Is there somebody I could talk with about that? So find it kind of an indirect way to, to see who the decision maker is.

Yes.

Another thing I do is sometimes if it's a high profile person that I'm trying to meet, I will look up their picture online and see if I can spot them in the hallway.

Yeah. Oh, that's fantastic.

Which is fun.

You're more targeted. You don't want to be putting all this energy in your talk. I mean, you're still nice to everybody. But to introduce with the program, you want to be talking to the right people who are the decision makers. And that's crucial. So right now, just to kind of wrap things up here, you get the clients, you're, you know, now they're your clients, I think, you know, it's like you work so hard to get the client and then you're so focused on that you forget about taking care of your clients. So they stick around.

Right.

And you've had clients with you for years and years.

Yes, that's true. That's true.

And so what's the secret of that, do you think?

The secret is just staying in touch, giving them a quick call, especially if they're a new client, see how things are going. In my particular position, I have 11 instructors. So I go around and I monitor their classes. I come by and say, hi, you know what, it's my job to see that you're happy. So here I am and I'm just going to watch class for a while and I watch class and I help them and I don't. And I help them in a way, you know, not everybody's a carbon copy of Jeannette Cermak proof. And I don't want them to be, but I try to look at how they are teaching their classes and help them be the best version of themselves.

Yeah, no, I love that.

It's about the kids.

Staying connected.

Staying connected. Right.

And help your clients to feel important. Now you have a really cool gift that you are sharing here. And this is Jeanette's tried and true tips for warm calling.

For warm calling.

I haven't really heard it, you know, said that way, but it Just makes so much sense. And you really go in to all of the steps that you take to make this happen. I mean, this document alone is worth a lot of money.

Yes, it is. And it's good for any business, any business that you have. I think you'll be happy to apply these tips.

Right. So if you want to go to our library and pick this up with other incredible downloads from our other guests, go to alisonmasin.comlibrary and you are also going to be offering some special to our viewers and our listeners, whether you're watching the video or on the podcast. Can you tell us about that?

Yes, I'd love to tell you about that. We are offering a discount, one hundred dollar discount on my signature program, mymobiledancestudio.com and it's step by step how to start your own mobile dance studio. It is on sale for just $197 off of 297.

Wow.

So you may go ahead and take advantage of that and it also includes time with me and I will help you walk step by step in starting your own mobile dance studio. And it's not, don't think that just because you're not a dancer that it doesn't apply with to you because you could be a Pilates instructor, a Zumba instructor, any fitness instructor, a daycare worker, somebody like Ms. CeCe that helped me get started, who likes to see kids happy.

Yeah. Wow. That is like an unbelievable opportunity.

Yes, it is.

For a really reasonable price. So definitely grab that or get that for, you know, someone in your family, someone you know what a great gift that is and where do people reach you?

If you'd like to reach me, if you'd like to learn more about the mobile dance studio, go to www.mymobaldancestudio.com for my website. For programs in the schools, our senior programs and our signature birthday parties, go to Plaza Production One. And that's spelled out perfect.

And we'll go ahead and put that below. And this has been awesome.

Thank you, Alison. I had a great time.

Yeah. Well, you were fantastic. Such a natural and so much great stuff here. So now you've got a whole new method for your sales and getting your things out there. So we also have an event coming up.

Yes.

And it is January 18th to the 20th here in San Diego called Level Up Live. It is our, our big flagship event that we lead once a year.

Yes.

And you will literally leave with a blueprint for your business. I cannot wait. And so if you have a business and you're ready to level up, you definitely need to check that out@leveluplive event.com.

It'S my third time. I never miss it.

Yeah, it's going to be awesome. We have Ellen Latham, who is the founder of Orange Theory. Great coming and so many more, but really leaving with a plan for your business. All right, well, until next time on Allie. And you get out there, elevate yourself because you are worth it. All right, bye, everybody.

Bye. Thank you.

Scaling a business is not for the faint of heart. Playing it safe causes 34 million American business owners to avoid risk entirely and suffer from smallness. I understand what you're feeling. No matter how hard you work, no.

Matter what you sacrifice, you.

You just can't seem to get to that elusive next level. That's because what got you here is not going to get you there. Scaling is not about working harder. It's not that one right strategy. It's the whole picture. It's you. It's your big, beautiful vision. It's your team, it's your drive. It's how you show up. It's time to take a leap off the trapeze so you can soar high in your business. But you're holding on too tightly and killing your growth. If you're truly ready to leap, it will not be easy. If you want easy, there's always your comfort zone. Are you prepared to fly? You're well beyond the startup phase in your company. You've created a decent level of success. Your tenacity, your spirit have gotten you here. But my gut tells me you were not put on this earth to play small and stay inside the box. There is something about the ability to direct your own fate. That drive for freedom, expression of creativity, building your legacy that pushes your entrepreneurial.

Buttons and that wild spirit.

If you are fully ready to bust out, step into your power. Own it. As the leader and visionary that you are. It's time to get your arms around the method that will finally get you there. You are not meant to be small. You are meant to shine. If you are truly all in, then let the adventure begin.