Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

This is how you AVOID shrinking yourself.

29 Apr 2025

Watch on YouTube

This is a YouTube video titled "This is how you AVOID shrinking yourself." featuring Allison Maslan delivering a motivational talk about the importance of maintaining a strong vision in business to avoid playing small and to attract the best team and customers. The content is a monologue focused on business growth and vision, recorded in 2025.

It's so easy to get disconnected over time to our vision. Then what happens is the vision starts to shrink. And as the vision starts to shrink, then you shrink. You start playing small. But the vision is what sets you apart. It's what makes your business unique. It's what attracts the best team, it's what creates team buy in. And it's also what keeps your customers coming back. So if you're going to scale, we have to create a vision that, that you fall in love with.