Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Update your company Vision now.

12 Oct 2022

Watch on YouTube

This is a YouTube video titled "Update your company Vision now." containing a motivational talk by Allison Maslan recorded in October 2022. In this talk, Allison Maslan encourages business owners to reconnect with their visionary goals, engage creatively with their customers, and innovate to better meet customer needs, emphasizing the importance of passion and creativity in leadership.

Okay. You got into business because you wanted to be a visionary, right? You had this amazing ideas that you want to get out into the world, but then you got sucked into the weeds, and you're this micromanager, you're this fixer, and you're the hero, always solving problems. But is that really infusing the passion in your business? One of my favorite things to do as a CEO is to take the time to create, to invent, to have a blank page in a journal and or a blank canvas and see what we can create. What is it that your customers need that you're not giving them? Or maybe you are giving them something and they don't really like it, or they have ideas for something better. Go to your customers, ask them what they need, and then pull out your journal and get creative. Have fun.