Use This SECRET STRATEGY To Grow Your Business TODAY! | Allison Maslan

This is your opportune time to create that visibility that you've been wanting to get in front of your ideal target market right now with video. How do you do it? How do you make it easily accessible? You're going to learn right here, right now on the Scale or Fail show. Welcome to the Scale or Fail show. I am your host, Alyson Maslin. I am also your business mentor. I am the CEO and founder of Pinnacle Global Network, the world leader in scaling businesses. We mentor business owners all over the world. And today on the Scale or Fail show, I am super excited because I have two of my favorite people that have actually been members in Pinnacle Global Network for several years and they are the video experts. And so you're going to learn so much today about getting the visibility that you need right now. Steve and Jamie Geffner are video marketing strategists and an award winning husband and wife video producing team, Geffner Productions, where they inspire business owners to step into their greatness with video. Geffner Productions often offer totally done for you professional video production services, do it Yourself online courses for business owners and team who want to learn to do their own video and more. And they are so good. They've done our total brand video and we have a video team and we still hired the Geffners. Before creating Geffner Productions together, CB Steve and Jamie each got their start in Hollywood working for shows like Dr. Phil and Frasier. Over the last 12 years they have produced and filmed and edited over 3000 online videos for hundreds of business owners for their websites, blogs, social media pages, online courses, live events and more. You name it. So welcome to the Scale or Fail show. Jamie and Steve, thank you.

So excited to be here.

Alison, thanks for having us.

I am so excited that you're here and you know you have been a member of Pinnacle for a long time. You've been on stage at my events. You have worked with countless number of our clients and they're always super happy. So really excited to have you here. So could you share with everybody like how did you get started with video? You're this dynamic duo, the two of you. What led you to video production and creating this company?

Yeah, so we met in 2001 and really since the point we met and fell in love, we knew we eventually wanted to find a way to work together and it took a little bit of time to figure out exactly how that was going to go. Like you mentioned in our intro, we both have a Hollywood TV background. Jamie was a producer on Dr. Phil for five years I went to film school at Northwestern and worked on Frasier and a few other sitcoms. And we had the experience. And we originally started off we wanted to create inspiring and programming reality program that would do good in the world, not just all of the salacious things that you see on tv. And it honestly just didn't pan out the way we thought it would in the timeframe we had allotted for it. And we had this skill set, me more on the technical side, Jamie more on the producing side and being able to really bring people, bring their content out on camera in a powerful way. And this was around the time when online video was really starting to take off. YouTube was really becoming a mainstream thing for people to use. And originally we actually started producing a lot of how to content for business owners. There were a couple of websites, ehow.com and about.com that were producing a ton of how to videos. So we would find business owners and do a lot of that. And we quickly realized that people needed more than just how to content. They needed to connect with their audience, they needed marketing videos, they needed other ways to promote themselves and gain visibility online. And as you said, in the last 12 plus years, we've now done over 3,000 videos with business owners. It's really grown. We love working together. We wouldn't have it any other way. And we just, you know, we get to do what we love every single day and make a difference for business owners and being able to impact even more people. So we just love it.

That's awesome. And I'm sure some people are going, how is it that they work together and they get along so well? Like we might have to dive into that a little bit later. Of course I started.

I don't know.

If that's going to be another podcast, but I started working with my husband a year ago and well, it was about a year and a half ago now and I really love it. We had to work some kinks out, you know, but it's been a lot of fun. So why is video so important right now? You know where we are in the world with all the changes going on.

Yeah, why is it important? I mean, other than being in person, there is simply no better way to create a connection than to use video. Right. And that's because when you use video, you're creating an emotional connection with your audience and you're really trying to duplicate the type of connection that you could have in an in person setting using video because people can still see you and sort of feel your energy and get A sense of what you're all about. So you're trying to create what you would be able to do in person by using video. Right. So right now we can't be in person, which means all of our connections for business and otherwise are virtual. So if you're going to connect virtually, hands down, video is really the only way if you're really trying to maximize your efforts. And that's just based on what's happening in the world. And when you do it right, you can really duplicate yourself by using video, you can essentially be in more than one place at a time. There's no way you could reach as many people in person, one to one. Even if we were out in the world shaking hands right now, there's no way you can reach the amount of people that you could if you just strategically use video. So that is what we encourage people to do, is really get strategic about how to use video to exponentially grow their business, increase their reach, increase their impact.

Yeah. I mean, really, when you think about is like cloning yourself, it is. Right. Because it could be. You could be on talking and sharing your vision and your mission and, you know, all kinds of things that will help you convert sales for your business. And it could be three in the morning and you could be sleeping and your video is working for you.

We say that your videos are like mini soldiers out in the world. Even while you're sleeping, they're out there doing work for you.

Yeah. And but then you have people that are really nervous to get on video, like, they could be going, God, that sounds so great. And I remember when I first started my first attempt at video, like 10 years ago, and I remember doing a video over and over. I don't know, I must have done it like at least 20 times. And it was so. I was just terrible. And I know we're going to talk about this later, but you have a new offering where you actually coach people to do video also, you know, virtually, which is the coolest thing. But what do you say to those people that are just like, I want to do video, Allison, I know I need to do video, but I just suck at it?

Well, I mean, there's a lot of little tips and tricks that we give to help people when they're going to be in front of a camera. But I think the number one sort of bottom line thing is to remember that it is not about you, it's about them. It is about all of the people that you can help and serve by sharing your message. And so we like to say, and this might rub people the wrong way sometimes, but if you have something really amazing to share and you are letting fear get in the way and stop you from sharing it, then you're being selfish because you have some solution or some offer or something that some knowledge that really can help people, really can solve their problem. And you're allowing your own hangups about how you look or how you sound or whatever is going on to sabotage you and to not allow you to get out and express it. So we kind of try to put it back on the person after we've exhausted all the little tips and tricks, because tips and tricks are only going to help you once you've made the commitment and the decision that I'm going to do it anyway, I'm going to step through the fear and do it anyway.

And. And we also know that the fear is real. We get it. We talk to a lot of business owners, and it's not everybody's favorite thing to do, to turn on the camera and see that little red light and do that. But like Jamie said, if what you want to accomplish, if your why is bigger than the fear that you have, then you almost have no choice in the matter. You need to be out there putting yourself in front of people because you have a solution to solve their problems. And video is the most powerful way online to do it.

To whom much is given, much is expected. Right? So if you have something really great, then you have to share it. It is your responsibility to get out there and share it.

I love that. You know, I think that is such a good point. So when. When someone is feeling that they're in their own way and they're stuck with this, just remember it's not about you.

Right.

And if you're delivering the video and you keep and you. And you shift it to I just want to serve, I just want to support, I just want to give, I just want to share my product or service. Then, you know, that really does lower the anxiety and you get more into a heart space.

That's right. It makes it so much easier. So much easier. And that's what we're going for. Right? Because it's not easy to do video. So we're looking for little ways, little tips and tricks and tweaks that are going to make it easier for us to share our truths.

And it definitely gets easier over time as well. You know, like you said, the first time you did it, you were stumbling and fumbling and it took you however many takes. But now you're a Pro, right. And you get on and you do it and you're a one take wonder. So it gets easier over time, you get more comfortable, but you just got to get out of your own way and step through the fear and do it anyway.

Yeah, if you had seen, you guys never saw it, but if you saw that earlier video you would have said, alison, this is hopeless. No way.

If anyone can do it, I can help you.

But I think it's true, it's, it's practice. But I do want, did want to touch on this because I think in any of your marketing, make it about them such a key thing. So let's talk about long video, short video. I mean, is it 15 seconds, is it under a minute, is it five minutes? How do you know which direction to go? Because I think that the kinds of videos we need to do sometimes can feel overwhelming.

Yeah, yeah. Video length is one of the most common questions we get asked about actually because there's differing opinions. But you know, really the general rule of thumb, and it varies based on the type of video you're doing, but the general rule of thumb we say is videos should be long enough to share your information, share your value, share your story, whatever the intention behind that video is, but short enough to keep your viewers attention. Now again, specific videos are going to have different lengths. If you're doing something on social media, if you're putting out quick information value on social media, that you're just there to inspire audience or teach them something that might be in the one to three minute range. People have very low attention spans on social media. If you're doing something like a sales page video, an opt in video, something where you're needing someone to take an action, take a step, click a buy now button or opt in. You know, those might be a little bit longer, three minutes, maybe five minutes max. Where you get longer is when you're teaching, whether you're doing an online course or something that people are paying for or even something that a training people are opting in for, or a webinar or an interview, things like that. Obviously those can be much longer because people are opting in whether they're paying for it or just opting in because they said yes, I want to see this, they want to see the content that you're providing them. So those can be longer, Certainly, you know, 30, 45 minutes, 60 minutes. Now that being said, if you're doing an online course, for example, it's better to break your content up into a little bit shorter videos instead of doing one training that's 60 minutes, break it up into 10 to 15 to 20 minutes chunks because people will feel a little bit of a sense of accomplishment when they get through your videos. They will maybe feel like, I don't have an hour to spend right now, but I could spend 15 minutes to get through this module. And it just gives people the ability, if they do ever need to go back and refer to your content, you know, an easier way to be able to do that. So again, in general, sort of long enough your videos should be to share what it is you need to share, but short enough to keep their attention because people have very short attention spans these days.

You know what? I think that's such great advice as far as cutting with the courses. We just did a new course, the pivot and scale boot camp. The trainings are longer because I delivered them live, so they're like an hour and a half. And now that I'm hearing you say this, I'm thinking, huh, when we are sending out the recordings, maybe we will divide those up.

If it's a long training like that and you gave it live, that's an example of something where you might keep it as it is. But again, if maybe in that span of an hour and a half, you covered a bunch of different topics, then you could certainly break it up into shorter segments and give people the ability to just watch, you know, 10, 15, 20 minute segments at a time.

You just want to make it as easy as possible for people to be able to feel like they can do it. So whatever that is, if they have look at a video and it says 60 minutes, they're like, ah, I can't do that, you know. But if it says 10 minutes, even if it's just there are six different videos and they're all 10 minutes each, they will just feel like they can't. So any excuse that we can give people to make sure they do it, really how we go about it.

Yeah. And I think the name of the game in video is it's you've got to capture people's attention right, like right off the bat. And that's why, you know, our attention span is a lot less, you know, so is, is this something that you help clients with to make a video that's going to grab people's attention?

Yeah, I mean, I guess in terms of how people go about making their videos and scripting videos or doing things off the cuff, you need to let people know right up front, why are they watching your video, why are they there in the first place. What are they going to get out of it when they actually sit and spend 3 minutes, 5 minutes, 10 minutes to watch your video. And if you don't capture their attention up front, you're going to lose them and they're going to move on to a cat video or something else that.

May something that does grab their attention.

I know for me it's bulldog, bulldog. That's what I'm doing. But I think that's great advice and it's something that I've started doing. I used to spend, you know, a lot of time getting into the theme of the video. Like I'm gonna tell you about this and oh, by the way, you know, this, this, this, and then start talking. And I do see a difference where you just right off the bat, cut to the chase to say what it is.

We have some script templates that we use with, for ourselves and with clients and usually we start off with some sort of a tease. You know, you just did a tease when you started off this show, right? So you start off with some sort of a tease that just lets them know they're in the right place. You know, addressing the problem up front or saying something clever or funny or attention grabbing just so they know right away what they can expect. And then you might go back and do an introduction and explain who you are and you know more points about what you're going to cover. But you definitely want to focus on up front. People are in the first, like I think it's 10 seconds, they say, or it might even be less than that. They're determining whether they want to spend their time or not and watch your video. So you need to put something up front to that's going to just grab their attention and get them out of their serious frame of mind for a second. Just give them something to connect with right up front.

We also say that when you're asking someone to watch your video, you're asking for something very, very important and that's their time. Right, Their time and attention. And so if they're going to take their time to watch your video, then don't waste their time. They've got a lot of other things. We're all busy business owners doing our work in the world and talking to clients and networking. And you need to let people know why they're there and why they should actually give you their time and attention to watch their video.

Yeah, I love that. These are such great tips. And so what are some of the biggest mistakes that you find that business owners are making when they're out there doing their videos alone. They're not reaching out to you for help. What are you seeing?

Well, there's a lot, Allison, but we're just going to cover a couple. So the first one is all the people who have said for years, I know I should be using video. My coach told me I needed to use video. I want to use video. I'm definitely doing it right now. And they just don't do it. And so that's the biggest mistake and the biggest time waster is people letting their fear, as we were talking about earlier, letting their fear get in the way and sabotaging them from using video. So that's number one. Number two is definitely not having any kind of a strategy or intention behind your videos, like just putting videos out there, because you know you should do video and you don't really know what to do. Just kind of putting a video out there and like. Like spaghetti. Like throwing spaghetti up against the wall and seeing if it sticks. And we say you should always be incredibly intentional and strategic about your videos. You should never do a video without knowing exactly who you're talking to, what you're going to say. What is the purpose for that video? Like, specifically, what is the purpose for that particular video? You always need to be strategic about it. So anyone that's not being strategic about it, who doesn't even have a way to measure their results, to know after they put it up, whether or not it's successful or not, those people are just. A lot of times they end up, unfortunately wasting their time, wasting their money, because they don't know why they're doing it. So that's probably the number two mistake. And then not paying attention to quality is also a really big one. People not understanding that people are. Unfortunately, people are judging you based on the quality of your video. The quality of your videos needs to match up with the quality of the products and services that you do. So that's everything from how you look, your appearance, you know, to the video quality itself, to the sound quality, you know, lighting. Like, there are things that you can do that are really not even that hard and are not that expensive. And some of them are even free to just really up the quality of your videos. And it's because you're trying to make an impression on people and you don't want to make a bad impression. You know, we say that a good. A bad video can actually hurt you more than a good video can help you. And it's because changing somebody's perception in this much time and so you want their perception to be, wow, that person's awesome. You want to be inspiring people into action when they watch your video. If you do not inspire people to take any action, then you have not done your job.

And so you. All of those things being strategic, inspiring people to action, you know, really having a plan, making sure that your video looks professional. These are all things that you help your clients with?

Absolutely. Both private clients or we have a lot of free tips and resources out there. We have a lot of DIY solutions for clients. So, yes, being very strategic and paying attention to things like quality and content and the technical side of videos, things that we definitely walk our clients through.

And so what are so with video? And I want to get into a little bit more of how you work with clients in a moment, but how does video help clients? People scale? I'm all about scaling, as you know. And so how does it play a role in helping a CEO scale their business?

Yeah, we talk a lot about. Jamie mentioned earlier about using video to make emotional connection with your audience. And we're in a time right now where people want to see the humans behind the brand. People care about who they're doing business with. And are you a socially responsible company or who are you? You know, what are you? What's your mission? What's your vision? People care about who they're doing business with. They want to see transparency. They want to connect with you. And so that's a way to use video to scale your business, is to really put yourself out there, share your story, share your mission, share your vision, Let your customers and your employees understand who you are and what you're creating in the world. And yes, share your valuable information, for sure. But people really care about who they're doing business with. This is something, Allison, that you actually do beautifully. You are very clear about who you are and what Pinnacle Global Network stands for and what you're creating for a year and three and five and ten years from now. And you don't just keep that information on your shelf, but you share it. You put it out there, and you get all of the Pinnacle members on board. You get all of your employees on board because people want to be on that journey with you. And so you do it on video. You do it in live events or virtual events, as the case may be right now. But being, you know, being transparent and letting people see the human behind the brand is so important for scaling your business.

And when you do that, like you do, Alison, you attract people to you that are in alignment with what it is that you are creating. So you, that's how you attract, you know, the team members that are like all about the movement that you're creating. Not just their paycheck, not just a job, but like, what are we doing in the world and how can we do it together? And then all the people who want to be a part of that, like all the Pinnacle members in the community. So you end up creating this beautiful community full of people that there's no way you could have done that on your own. You know, you would have to build out a team. But you do that by being strategic, by knowing what your mission and your vision and your values are. Really sharing that in a powerful way, both with people who are going to buy from you and also internally to your team members.

Yeah, I think that is so key. And we do talk about that in Pinnacle all the time is vision. And that means, you know, stating that all the time. You know, what is your purpose, what is your. Why every time you get on video, you know, was just watching last night with Mike, Brene Brown was on 60 Minutes and I love her. And you know, think about her popularity. First of all, she had done this TED Talk and it was videoed, right. And then the video was shared and it was, you know, in the millions, multiple millions. And then of course, she did the Netflix, which was video. Right, Video. But she also, she talks about vulnerability being real, talking about her screw ups being authentic. Not, you know, it's.

It.

I think people connect. It's funny, I have people tell me that they like the fact that I'm a klutz, you know, or oh, you ran over yourself. Like, I can so relate that, you know, like real stuff. And I do feel like with video you can express that vision, you can express that vulnerability, that real realness of you.

Absolutely.

Exactly. People want to connect with human beings and they want to learn from and buy from and work with people who are a couple of steps ahead of them. So if you're sharing personal things about your story that are relevant to, to people who are just a few steps behind you, and you've gotten through some hard situations, run yourself over with a car and survived like you have done, Allison, then people can relate to that. They can relate to the human being because they want to be at a certain place. And if you have been where they are now and you've come through that and you're on the other side, then you have a lot of valuable information to share with them to help them get from where they are. To where they want to be. So using your personal story to connect is something so key and so powerful in that way.

Yeah, I do think that because it gives people permission when they're watching you to see, oh, I really could connect with this person. I really do. Could trust this person. I really can relate. Their story is my story. I would like to buy from them. I would like to work with them.

And it also gives people permission to be. To just be themselves. You know, when you're able to be yourself and just really share your heart, really share who you are and connect in a powerful way, it makes people go, oh, okay, I can see. I see how Allison's doing that. I think I can do that, too. So when you talk about giving permission, that's a huge power of, you know, connecting through video and connecting on stage. You do all the time, is giving people permission that it's okay to just be who you are and to be proud of that and to stand up and. And share that and be empowered by it. It's just. It's huge.

And you both are so good at drawing that out. You know, on our brand video that you did, that we did a few months ago, and I absolutely love that video. And you just captured these moments, like, with Mike and I or the team, and we're having fun. It just. It's just like. It really is. You know, we didn't have to make that up. That was. That was real. So what are you, you know, let's share some of the ways that you are working with clients now. So, you know, your typical way of doing the brand video and all that, you do that in person. And obviously, even by the time this might be airing, we're back into our lives. So can you share the way you work with clients, how you supported us? And then you've got some new ways that are really clever that has. That have come out of this, you know, COVID 19 situation that has created actually a new, you know, new offering.

Yeah, yeah. For many years, as you said, we've been doing private video production with clients, whether they come to us or we come to them. Things like brand story videos, which we do with you and your team, a lot of online courses, a lot of other videos to help market yourself online. We also, in the last year or two, created some DIY courses to teach people everything from video strategy to scripting to the technical side of videos and filming and editing and all that. And then through this current crisis that we're all dealing with, as many business owners are forced to Do. We're doing some pivoting of our own. We can't get out there and film with clients right now. Although I think I would consider our business an essential business. I don't know that everybody feels it's.

Essential to make sure you survive.

Of course it's essential.

But, you know, everybody's pivoting right now, either what they're offering or how they're working with clients. And we've done the same thing. We created a new what we're calling our with you video services, where we're part teaching and part doing video. So we're teaching people how to film their own videos, the technical side, the content side, how to appear on camera, all of those things. Having people send us footage so that we can professionally edit the videos for them so that they can stay connected to their audience. Right now, we're at a time where your audience needs to know that you're there for them. They need to know that you care. They need to know that you're creating new and exciting ways that they can work with you or support that you can give to them. So we're sort of meeting our clients where they are. People are stuck at home. But that doesn't mean that marketing has stopped. It doesn't mean that your communication with your clients and customers has stopped. So we're giving people the opportunity to improve the quality of the videos that they're putting out there. Send us footage. We can make it look all pretty and upload it for them to YouTube, social media, all of that. And that way they can still communicate with their clients and up the quality of the videos, even if it's not 100% professionally shot and edited.

And so beyond this, because some people may be watching this later, you know, once we're back, you're still. This is such a great idea. I mean, to. Because are you also virtually coaching people?

Yep. Every one of those done with you clients, we're setting up zoom calls to coach them through the process. They're not having to figure it out on their own because we know it can be overwhelming. We want to connect the dots really closely and give people as big a leg up as we can.

And part of it is the accountability factor, too. Right. Because people want to do it, but sometimes they just can't bring themselves to do it. So just having us as their coaches, you know, someone said the other day, I need, like, a personal trainer, but for my videos, like, I need, you know, I just need you to, like, show up and sit with me and make sure That I do it because I know what to do and know I should do it, but I just can't make myself do it. So part of the process of working with us and, you know, when we do it with you, is to be there and hold your hand and guide you and answer any questions that come up and have any fears. You know, we talk people off the ledge all the time, but part of this is just the accountability factor and knowing that you have partners that are going to hold you accountable and make sure that you do it. Because like we were saying, you have to be using video. It is not a question anymore. Should I? Shouldn't I? If you are not using video, you are potentially going to be left behind. You know, this is changing the way people do business possibly forever. We are definitely creating a new normal. So the people that are really stepping up, becoming leaders and putting themselves out there, letting their audience know that they're there for them during this time, what have they created for them to help them, to help their most basic needs? Those are the businesses that are going to survive and thrive. And the other ones, I don't know. We'll see. Maybe not because people want help, and if you have something that you can help them with, then you need to. It is your responsibility to step up and serve. Right now. This is the absolute best time.

You definitely do. And you definitely. I mean, so now, really, there are no limitations for people working with you. I mean, could really be anywhere in the world. Anyone that is listening to this, watching this now, you can actually hire Jamie and Steve, and they will be there with you while you're shooting your videos, virtually coaching you. And then you can send them your footage and they will edit for you, make it look absolutely beautiful with all the bells and whistles. I just think that's so cool.

Thank you. Well, thanks to our Pinnacle team for helping us come up with a great offer.

I love it. And what is that called again, that program?

We're calling it our done with you video services. So it's.

It might have a fizz for you later on.

No, I like that. Done with you. I like that. That's really, really awesome. And I really love the idea of the accountability because how many times do you say you're going to shoot video that week and you don't do it, you know, and you need to be putting out video on a regular basis. So now, what advice would you leave those that are listening today when it comes to video, when it comes to marketing their videos? What would be some parting words for Our.

Yeah, I mean, it's just do it now. Like, do not wait. You cannot wait on your offers right now in this weird time. You know, you really need to step up and be a leader. Let people know that you're there for them. You know, video has always been important, but right now it is an urgent matter because you cannot connect in person. And so you have to connect virtually. And so you need to be using video. We really believe that the ones who step up and do this at this time, they are going to survive and thrive. So be one of those businesses that is innovative, is brave, is courageous. Be a role model to other business owners out there. Be a role model to the people that you can help and serve. Figure out new ways that you can help and serve people with the skills and the systems and the products that you currently have, or reinvent things to go along with the current times. But for God's sakes, don't bury your head underneath the covers or stick your head in the sand or think that this is going to pass. We are creating something new, a brand new normal. And you just really need to get that through your head and to say, okay, you're right. I'm ready to step up and do this right. So just do it. Like Mikey says, just do it.

Do it. Yeah, absolutely. And you know, you don't want to be the best kept secret in your business if you're sitting there waiting for referrals. Referrals are great. That means someone was happy, but they're accidental referrals. You need to be strategic and the video gets you in front of markets that you may not have the time to get in front of. And it really goes much deeper than even face to face because it's much broader. So. Well, this has been wonderful. Jamie and Steve, I always love talking to you guys. You're so gifted and so talented, and I just cannot recommend you guys enough.

The time's flown.

I know, I know. So definitely check out Geffner Productions. What is your website address?

It is geffnerproductions.com.

Okay. And did you have anything else you want to share?

We did put together a gift for viewers because we know people are doing videos right now at home and maybe questioning how to do them and all that. So we actually put together a download of what we're calling the 12 no cost tips to instantly improve your DIY videos or things that are easy to do. There's technical tips, there's content tips, there's strategy tips, there's on camera presentation and delivery. Tips. So things that won't cost you a dime. But if you're doing your own videos on your own at home and you're stuck and you're trying to improve the quality, just simple things you can do to make them look a little bit more professional. So we do have that together. I don't know if you are going to offer it as part of this or if you're sending people to our site to download that, but however it makes sense, we can make sure to get all the viewers access to that.

Yeah, I think we'll go ahead and send people directly to you and so should they email you directly, we have.

A webpage set up. You can go to Geffner Productions and we put it there. It's a free download. And just like I said again, 12 simple things you can do that don't cost a dime to improve the quality of your video. So we're trying to, we're on a mission to rid the Internet of bad videos one video at a time. So anything we can do to help.

Support, that's a great mission. So if you want to have Jamie and Steve do your videos personally or do they're done with you, go ahead and reach out to them@geffnerproductions.com and I'm sure that they can. You can reach them through the website. If you want to do the free Download, it is guffnerproductions.com Di Dyi DIY tips. Oh, my God, I totally messed that up.

Do it yourself.

Diy. It's complicated. Anyway, that's awesome. Thanks for all the value that you added today. We'll put on the bottom thirds all the links so you guys can grab that. And until next time, remember that the scale or fail show if you haven't subscribed. We're putting out new shows every single week. We've got hundreds of shows that you can go back and listen to. We are on all platforms where podcasts are played. We have the video podcast for those of you that really like to tune in and watch. We have the audio podcast that you can listen to when you're on the treadmill, driving in your car and so much to learn and listen. And if you're interested in learning more about how we can support you in growing your business, go to pinnaclegn.com that's pin pinnacle G N like globalnetwork.com and we'll see if it's a fit for you. All right, until next time, get out there, elevate yourself because you are worth it.