Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

What investors really look for in a founder

24 Sept 2026 · 1 min

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Investors want founders who know their numbers cold, have a big vision with a specific plan for spending capital, and show resilience when things go wrong. Confidence matters, but only if it's backed by data and a real willingness to stick it out.

What are some things that— how women can improve when they're pitching their business?
Really knowing their numbers, knowing what is the big vision. Really want to see that these women are really clear on what they need the money for and how they're going to deploy these funds and how that's going to lead to growing and scaling the business.
And you need to know they're not going to give up when times get tough, and they're going to get tough really fast. You have to be able to bounce back and be able to keep going and not just give up and let that business go and let our investment go as well.