Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Why Acquisition Is The Best Way To Go!

28 Mar 2024

Watch on YouTube

This is a YouTube video titled "Why Acquisition Is The Best Way To Go!" containing a conversation recorded on March 28, 2024, featuring Allison Maslan and another speaker discussing the benefits of acquisition as a strategy to scale a business, focusing on marketing costs and customer acquisition.

Why do you feel acquisition, first of all, is a great way to scale a business?
First of all, with a company that's already operating, you know, they've already figured out some things. Some of the systems, some of the customers, some of the processes already there. When you're trying to grow and scale a particular brand, you know you're going to spend money on marketing, right? That's my whole model is I put my marketing budget towards the acquisition cost, make sure I work out the cash flow. And you buy customers, you get them, and most of them stay run by the company.
It is your marketing cost because you're gaining customers.