Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Why CEOs Attract What They Focus On #podcast #manifestation #businessgrowth

16 May 2026 · 1 min

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In this segment of her podcast, Allison Maslan tells CEOs and business leaders that the reality they experience is a direct result of what they believe they are worthy of. She argues that people are constantly in a state of attraction, drawing into their lives the outcomes that match their self‑beliefs. Maslan introduces the concept of self‑observation as the first step toward changing those beliefs, likening it to the quantum observer effect: just as observation collapses a superposition of possibilities into a single physical outcome, conscious self‑observation collapses the infinite field of potential into the reality a leader experiences. The speaker frames this as a simple yet profound principle that CEOs can apply to manifest desired business growth.

Chapters

that you attract into your life what you believe you're worthy of. Like, you're always in a state of attraction right now. So what, what do you, what do you believe to be true about yourself? You know, the funny thing is, and I can go really deep and complex, but it's actually really simple. It's just that you are, you will attract into your life who you are being. And to go just slightly deeper, in quantum mechanics, this is amazing thing that I just discussed there called the observer effect. And it really shows us that what turns this infinite field of information and energy that we could label the universe, the quantum field, the matrix, whatever. What turns it from being just energy that exists in what's called superposition— there's infinite possibility there— what turns it from that to this physical stuff is observation. So the real question is, and in my book I start with self-observation, it's like, where's your observation?