Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Why you should be INVESTING your time instead of spending it.

24 Jan 2025

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Allison Maslan argues you should treat time like money: invest it in activities with real returns instead of spending it on urgent but unimportant tasks. The difference between investing and spending your hours determines what you actually build.

Every time that you are doing something, need to ask yourself, what is the ROI of me doing this thing? Is it going to be spending the time or am I going to be investing the time that really helps you to make some decisions. What is important is seldom urgent, and what is urgent is seldom important. We get in the habit of chasing urgency. It's like we're creating our own drama. It's just an energy that we create. But if we put the right systems and processes and people, people in place, a lot of that just clears itself out.