Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

You don’t have to build your business alone

22 Sept 2026 · 2 min

Watch on YouTube

2:17

In this YouTube video, Allison Maslan reflects on the overwhelming response she received after posting an earlier candid video aimed at women entrepreneurs. Many women reached out, expressing that no one openly discusses the challenges they face. To act on this momentum, Allison announces the "Women Who Scale" initiative—a three‑day virtual event (October 15‑17) designed to shift founders from merely operating their businesses to leading them, surrounded by peers who share similar experiences. She positions the event as a scaled‑down entry to the Pinnacle CEO Virtual Event, normally priced at $1,500, but offers a limited‑time discounted ticket of $197 for women participants, emphasizing that the lower price is meant to remove hesitation rather than reflect reduced value. The video ties the launch to American Businesswomen’s Day, conveys gratitude, and issues a direct call to action for women to reserve their seats and join a supportive community.

Chapters

A few weeks ago, I made a video that was really just me being honest with women who have already built something. And I didn't expect what happened next. My DMs filled up. Women I have never met wrote me. Women I've known for years wrote me. Some sent me 3 paragraphs. Some sent me just a line that said, this is me. And almost all of them said some version of the same thing. They said, nobody talks about this out loud. So thank you. Allison for saying it. That is why I decided to come back and make this video. Because it's American Businesswomen's Day, I want to do more than just post about supporting women in business. I want to actually do something. So I created a way to personally open the door, and I'm calling it our Women Who Scale Initiative. 3 days, October 15th to the 17th, purely virtual. It's the room where founders stop running their companies And start leading them, surrounded by people who truly understand exactly what you're carrying because they're carrying it too. And I want more women in that room. And after the response from the last video, I want it even more because I believe with my whole heart that this is your time. And I don't want you too buried under your own company to step into what's possible for you right now. So, a seat at the Pinnacle CEO Virtual Event is normally about $1,500, and it's worth every penny. But for the women I'm inviting to the Women Who Scale initiative, it's just $197, just for the next few days. Not because it's worth less, but because I really want more women in the room. And because I also know how easy it is to spend $1,500 On your team, your family, your business without blinking, everybody else, and then hesitate when it comes to something for you. So, I wanted to take that hesitation off the table. Just $197. Reserve your space right now and come do this with me and a room full of women who understand exactly where you're at and where you've been. Happy American Businesswomen's Day. I see you and I cannot wait to support you.