Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

You don’t need more inspiration. You need this.

4 Aug 2026 · 2 min

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1:38

In this promotional keynote, Allison Maslan addresses founders and seven‑figure business owners who feel overwhelmed and over‑worked. She uses a tree metaphor to illustrate that a company’s strength comes from deep, interconnected roots, which represent a fully team‑managed organization where employees own outcomes and shape strategy. Maslan argues that founders can step away from daily operations while the business continues to grow. To enable this, she introduces the Pinnacle CEO 3‑day virtual event, promising participants a step‑by‑step, scalable business model and actionable plan that goes beyond inspiration. The event targets owners who have already surpassed the $1 million revenue mark and are ready to scale further, urging them to reserve a seat and promising personal support from her team.

Chapters

I came here to do something that most founders never take the time to do. You see, I talk to so many successful business owners and they say things to me like, "I'm so buried," and, "I haven't taken a vacation in a year." If that is living in your chest right now, I totally hear you. I've been there. But I want you to look at this tree. The strength actually comes from her roots. They go so deep underground and they actually connect with the other trees and support one another. See, your company actually works the same way. So I want you to imagine this for just a second. Having a fully team-managed company that's not just doing tasks, but they're owning the outcomes and building the strategy around that. And that you're able to step away, breathe like this, like I am amongst these trees, and come back and find your company flourishing, that your revenue is actually growing without you having to pull all of the levers. That is why my team and I built Pinnacle CEO 3-day virtual event. And over those 3 days, we are going to help you choose the right scalable model for your company. You're going to leave with a step-by-step plan, not just inspiration, the actual plan, so you can hit the ground running. It's time for you to stop thinking small. Now, this event is for business owners founders that have already crossed that 7-figure line and up. So if this is you and you're truly ready to scale, then go ahead, reserve your seat now. I cannot wait to support you.