Allison Maslan says founders make decisions on a tiny slice of reality, relying only on measurable data like interviews and spreadsheets while ignoring gut instincts and room energy. The best entrepreneurs learn to trust both numbers and the invisible forces that actually drive growth.
Chapters
You see this dime in my hand? Look at it, because it explains why so many smart founders stay stuck. Here's the science. If you stretched out the entire electromagnetic spectrum from Los Angeles all the way to New York, the only part that your eyes can actually see would be this, one dime. That's it. Everything else, radio waves, infrared, all of it is completely invisible to you, but it's real, and it's there all of the time. Now here's what this has to do with your business. You make your biggest decisions off the dime. You hire someone based on one interview, or you price your products off a quick look at what's happening in the marketplace. You build your entire strategy off a spreadsheet. You're deciding based only on what you can see and measure in the moment. But so much of what actually drives your growth is the part you can't see on the surface. It's the energy that you walk into a room with. It's whether your gut is telling you this hire is wrong, and you talk yourself out of it because the resume looks great. You see, the most successful founders I know didn't just get better at reading the dime. They learned to trust the whole energetic field. They learned that the numbers matter, but that signal underneath, that inside voice, matters just as much. And the day you start listening to both is the day you stop leaving your best decisions on the table.
