A Guide to Refreshing Your Dance Studio's Brand - No Bulls#$t Business Tips 19

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Amanda and Beck here with another episode of no Bullshit Business tips. Tips that will help you grow the studio of your dreams if you take action on them right now.

Absolutely. Now, today we wanted to talk to you about just revamping your brand and checking whether it's on trend. Absolutely. And you know, like, this can go from website, logo, uniforms, there's your socials. There's so many different elements of where people will see your brand and your current clients will see your brand. And the kids want to feel like they're wearing something cool. They want to feel like they're involved in something cool. And sometimes I think, you know, we get stuck in that old fashioned kind of feel to our brand.

Absolutely. And I think it's important to keep changing it and evolving it because we see that from, you know, the, the cool online companies, we see that from a lot of clothing brands and things like that, that they do new versions of their logos, the way they present themselves all the time. Because fashions change and fashion changes quickly. So it's super important to be really looking at that and also reassessing. We've talked before and we were just talking a bit off camera about studios that we've worked with that had logos or brands that no longer aligned with them. You know, something that was perhaps, you know, chosen 15 years ago or 20 years ago or something. You know, for example, you know, a picture of a ballerina or a silhouette of a ballerina when they're not actually a ballet studio or perhaps a really pink writing where they actually have a lot of boys at their studio and it's putting people off perhaps, you know, there's a whole heap of things that you could look at and not be afraid to, like, give it a bit of a glow up, I think.

I think that's a big thing. And if you think of some of the big brands, they would always be on trend with what's happening. Like we were even talking about Coca Cola and I'm just thinking like, if you saw Coca Cola in the 60s and what the ads were like for that and what the ads are like for now, they've obviously changed that up. And for some reason, as studio owners, sometimes we think that we should just keep it the same. But that's not going to work. You've always got to keep evolving and changing.

Absolutely, absolutely. So if your branding, if your colors, if your logo, if your website's looking a bit tired, it's time to give it a glow up. So, you know, really think about how you can change that and it doesn't have to be across the board with everything. I think that's sometimes where some studio owners get a bit stuck. And I know you're really big on this. Right? Like, you have different uniforms with different versions of a logo and that's so fine. It's not a big deal. It doesn't dilute your brand.

No. And unpopular opinion. We actually have different colors that we offer as well. And, you know, we do different styles for different kids, which I think is really important too. But we're always on trend. We're always looking at what's cool right now. So I'll give you a perfect example. We all know that White Fox is a big brand at the moment, if you're watching it in the right time. And so we just bought out like some cool T shirts with writing that looks kind of like the White Fox. Why? Because I know that my peeps are going to want to wear that. They're all wearing those T shirts now, especially my older kids. And so my brand's out there all the time. And I think just updating and finding those cool things that kids want to wear is a perfect way to revamp a bit.

Absolutely. So don't be afraid to give your brand a bit of a glow up today. We want you to take action on this right now. What could you do? What simple little thing can you do to kind of refresh that brand?

Yeah, I think that's the key. Like, just do one simple thing. You know, I know we talked to you about all the different things you could do. Choose one and take action on it. And that's going to make the difference to whatever it might be. It might be your logo, it might be your website needs a revamp. It might be your uniform. Just pick one. Okay?

Absolutely. We can't wait to see you take action on that. We can't wait to hear about it. If you do, let us know below.

Let's do this shit.