15 Aug 2024 · 0 min
Amanda Barr and Bec discuss how to boost dance studio inquiries through better website call-to-action buttons. They cover practical tactics for making CTAs clear and simple enough to actually drive enrollment instead of confusing potential students.
Hi friends.
Welcome to no Bullshit Business Tips by the Dance Principals United team. Each week we're dropping short, actionable tips for you to grow the studio of your dreams. You can find this video on our free Facebook group at Dance Principles United or check it out here on the podcast as a bonus episode every week. Hope you love it.
Hi friends. Amanda and Bec here with no Bullshit business tips. And today we are going to talk a little bit about website and and a thing called Call to action.
Absolutely. Like a call to action is super simple. It's what you want them to do next. And I think so often. You know, we've looked at a lot of dance studio websites and often this is something that is forgotten and not visible on every single page.
Absolutely. And you know, we want it to be so simple for our person to come in and see that Call to actions might be free trial. It might be enroll now, whatever it is and be able to click on it. And I know myself if you, if I go into a website or anything that is complicated, I just opt out and I feel like that's everyone. I don't think that's just me being lazy. I honestly think no one has time these days and if something's too hard, we'll just go to the next thing.
Absolutely. I'm so that person as well. We want you to take a really good look around your website. What is your call to action? Enroll now is a great one. Book your free trial. Here is another great one. You know, something along those lines is perfect. But is it visible on every single page on your website, not just your home?
Right. And is it simple? That's the other thing we find. So have people clicking through that and then they've got to put their name, their child's name, their dog's name, their address there. Like too hard. See you later. You know, like that's another thing. Just keep that as simple as possible. Get the details you need to be able to contact them and then that's it. Right?
Absolutely. Make it easy. We know that a lot of the studio softwares, it is a bit complex if you're booking a trial through those systems or those software programs. So don't use that. Use that for another reason. Please use studio software. That is not what I'm suggesting. Use studio software. But make it easy. On this first initial meeting, use a really easy website form.
Absolutely. And if you do have the knowledge of how many people are clicking through to your website, but then maybe not completing that form, it's interesting to see that like I've looked at that myself at times and gone right. They're clicking through, they're clicking on the page, and then they're actually not going any further. Why? And usually it's because it's too complicated.
Absolutely. So what we want you to do is jump on your website right now, this very second. We want you to check that there is a button, something nice and big and easy to find. You know, Bright, I think is a thing with your call to action on every single page. Every single page of it. You know that great big button saying book, free trial now. Then once you click on it, make sure it's easy to fill out.
Yep. So important, guys, and you know, it's good to look at that website with fresh eyes sometimes.
Absolutely. We're all guilty of our website looking a bit stale. It happens to the best of us. So jump on it today, check it out and, you know, take action to get it fixed, if it's not already.
All right, take action, guys. We'll talk to you soon.
