Boost Your Studio's Reach with One Simple Instagram Trick - No Bulls#$t Business Tips 46

Hey, friends, and welcome back to another episode of no Bullshit Business Tips. We're here to give you some short, actionable tips to help you grow the studio of your dreams.

Now, this is a super simple one, but I was really crap at this not that long ago, and I've really gotten onto my staff and I've got it started doing it myself, and it's actually been a huge game changer. And that is tagging your clients on Instagram. I know it sounds so simple, but it's not that simple.

And it's often overlooked. Right? You know, a lot of us are great on the stories, for example, and we're constantly posting great stories to Instagram with the gorgeous class content, all of that sort of stuff. So if you're doing that, fantastic, want to take it to the next level. What that requires is you tagging those parents. And it really is super simple. It's free, and it allows them to reshare it, because otherwise those parents can't reshare 100%.

Like, if you think about it and you tag 20 of your clients even in a week, and then 40 of each of those friends see that, like, it is free advertising. It's crazy when you start thinking about those numbers and then you question, why didn't I tag that child in that post?

Absolutely. It is such a simple way to get that message out there for so many more people to see it. So what we would do to do this, and we've spoken to a few different studios, and it depends on the size of your studio, what you're trying to grow, all of that. But one of the studio owners that I worked with, and I gave her a really super short, actionable tip that I wanted to share with you today was she just had a couple of preschool classes a week, and she wanted to grow her preschool program. So in the notes section in her phone, she took it out. She asked, well, I hope she did. This was the advice I gave her. She checked with all the parents what their actual Instagram handle was, right? Had it in the notes section. So Monday, preschool ballet, and then had all of those tags written there in the notes section. So every Monday, when she would post a photo of or share a little video of the class, all she had to do was copy and paste it and put it on there. It was already all there. So simple, right?

So simple. I love that we actually get have a QR code to our Instagram that's a part of our onboarding. And so, like, say we've actually found now that we've started tagging everyone. How many parents are really following us? How many parents aren't following us? And then we can say to that parent, hey, I wanted to tag you in that beautiful photo or whatever it was of your child, but. But I couldn't. Cause you're not following us. So can you follow us?

Just.

That has been a game changer.

Absolutely. And it's just a discussion with the parents. Right. So don't overthink it. Don't over complicate it. If you don't know what their social media tag is, ask them, Ask them before class. Don't try and make it hard. But that power of the reshare is so, so valuable.

So valuable. And look, don't get overwhelmed by this and think, but I've got 100 kids and I've got to, you know, just start with one kid a day. Yeah, absolutely. One kid a day is enough. Video that child doing something amazing, you know, and ask the parent what their Instagram handle is, and slowly you'll build and it'll just be this amazing thing for you in your studio.

Absolutely. Take action on it today. Make sure you tag one of your clients in a photo, in a story today and let us know if it works. Do you start getting more reshares? We want to hear about it below.

All right, guys, we can't wait to hear from you.