From 60 to 600 students with Matt & Trish Scerri

Hello, friends. I'm Amanda Barr. And I'm Rebecca Lou Brennan. And welcome to Dance Principles United, the podcast. Together, we are passionate about helping studio owners with the business of running their studio. Join us as we talk everything from marketing systems, studio culture, motherhood, life, and everything in between. This is the Dance Principles United podcast. Well, hello, friends. Happy Monday. I hope you are all super amazing. I have the incredible Trish and Matt here from Static with me today. They own a studio in Plumpton, New South Wales. It's pretty close to my studio. We're kind of about 20, 25 minutes apart. We are both celebrating our 20 years. They are incredible Studio Growth Club members and I know they are going to inspire you so much today. How are you, Matt and Trish?

We are so well, thank you for having us. We're excited to jump on and have a chat with you and hopefully inspire some more other studio members.

Yeah, well, I know you guys will. Hi, Matt. I know. Hey. I'm so pumped to have you guys. You know, Trish chatted at one of our events, a Studio Growth Club event, and everyone was just blown away by how inspiring she was. And Matt, I know you are super inspiring. So, so excited to have both of you on.

Thank you very much. Thanks very much for having us.

All right, so I wanted to chat a little bit first of all about the incredible way that your studio has built and grown. Now. I know that you guys have won 11 business awards. Like, what, Performing arts of the year or what have you won? Tell me all of that sort of stuff.

So we've. Yeah, so we've won 11 business awards. So we've been, yeah, very blessed to do that. And we have also. We've won the Australian. Australian Business Awards as well a few times. And also we've taken out the.

Our Business of the Year awards.

That's what I couldn't think of the word. Business of the Year Awards. That's the one as well.

So we've won 11 business awards, two Australian champion Australia Business Awards and Business of the Year.

That is incredible. And like, so do you write your own thing for that? Do you get someone else to write it, like, because I know a lot of our members go into business awards. So what is like, obviously you've got an incredible business and that's a big part of it, but how do you do that whole thing? Like, how do you win so many awards? It's crazy.

Oh, my goodness. That's such a good question. So I think, you know, the very first time we entered, well, maybe the first Three or four times we were writing our own submission, but after that, as our business grew and then every time the business came around, we were trying to cram the entries within two days and, you know, get it done because our studio owners were trying to get everything done last minute. But then Matt thought of a really great way, you know, as we kind of do things and do events to, you know, note it down and, you know, take note of what we've done and put it in a spreadsheet or, you know, as we're doing events throughout the year, we were kind of, you know, putting it aside and writing a few things down. So when it came to the submission time, we were able to just quickly go off the few little dot points. But no, Matt and I no longer do them anymore because it's. It's such a lengthy process. But, you know, one of our gorgeous staff members, Lisa, she does that for us and basically it's all there for her, but she just puts the whole thing together. And then a week before it's due.

Yeah, about a week before it's due, she will send it over to me. I'll go through it just to make sure that we haven't miss anything or add extra things into there, be able to share. We just note it down as the event happens. Because throughout the year you forget actually how much you do in that one year and to remember everything you've done when it comes to doing the submission, you forget. You forget a lot of things out. So, yes, that's how we sort of do it. And it's worked for us.

Yeah, it's worked for us even like taking pictures as well. So, like, you know, if you kind of make an album or you have to take stuff two seconds to upload, but then you can just jump to that folder, all the pictures are there. So it's really good to capture all of it while it happens than trying to squeeze it in as we do all the time.

And that's so true. And I feel like studio owners forget the amazing things that they do do because, like, I was talking to someone on a tribe call the other day and she was like, yeah, I'm doing this like breast cancer fundraiser thing on the Sunday where all the parents are coming in and. But she wasn't telling anyone about it. She wasn't putting it out. Like I said, you should really call your local paper and tell them that or, you know, like put it on your socials. Like, we do these things as a part of our studio, but we don't ever Share it. And I love that you guys are trying to remember all of that, because I never remember all that stuff. Like, you just get. So. Just the next thing coming. The next thing coming, right?

Yes. And I think, you know, it was only until we were, you know, midnight, trying to get the entries in that we were like, we can't work like this anymore. So I feel like it's when we are at our depths, it's when we're like, we can't do this anymore. How can we be clever about it? So I think that's when, you know, systems and everything start to fall in place. Yeah, but, you know, it's. It's. It's definitely something that studio owners should definitely try and enter or try to enter. You know, it takes a. I think it takes about three or four years to understand how it works, but it's also a really good time to reflect on your business, too. Like, when we go through it and when Matt reads it, like, did we really do that again? You just forget about it. But. And at the same time, the questions, the business, you know, the local business awards, the questions they ask you, it sometimes go, oh, we don't do that. You know, we haven't done that. And it's an area that you kind of oversee, but then you start to see and then start to apply things.

I love that. I love that. Now, I wanted to chat to you guys about your incredible community. I've watched you, you know, the whole. And we've kind of crossed paths heaps and heaps, obviously. But I've always looked up to how much you build your community, how beautiful your community is. Like the way that you go away on trips with your community. There's so many incredible things. Is that what your main part of your studio is? Is that what you really wholeheartedly feel that you want to create, is this incredible community?

Yeah, we. We do think it's very important for our studio and also sort of us as a family as well, sort of to go away and special sort of moments and special times with our parents, our students, and to travel, because we find when we're at the studio, you are extremely busy. So you do get to talk to parents, but when you're actually away touring with them, you actually have time to just sit there and actually just have a real connecting and a great conversation and connect with the kids and parents on a sort of personal level, which is. Which I think is very important for the studio and also for our parents as well, to really get to know us as well as as just normal people, not studio owners.

It's now become a huge thing. You know, I think once we started this, we didn't realize what we were kind of beginning. So when we did our first one, well, we're doing Melbourne at first and doing little trips to Melbourne, to the Crown Casino, doing that competition. And then parents started loving. And then when we did our first trip to the US and then parents were kind of like, what's next? What's next? And now our families are just saying, what's the next trip? Because now all they do is they do the trip, they then start to save and then look forward to the next trip as well. So it's just since then, it just hasn't stopped.

Yeah, it looks huge. Like, when I see how many people are going away with you, I'm like, wow. But I guess, like anything, it's one of those things that builds. Right. Like, it. Like you said. And how do you announce it in your studio? Like, you do this huge announcement. Do you do, like, a night for it? How do you, like, build that up in your studio?

So already, like, we're going away in about six, five weeks.

Yeah, four or five weeks.

Four or five weeks. We're going away on a cruise. And straight after that. Well, already we've already started thinking about our next trip, because we know that's going to be the first question when we come back. But we do a. We make a little video. The last. When we went to Fiji last year, we had. We just had, like, a little camera set up. We had our two boys. We got them involved, and we're sitting there, and then we were about to make a huge announcement. We're saying, you know, going live in, you know, on this day on at this time. So all the parents are, like, waiting. We jump on Facebook and we. We kind of make it part. Just part of our community. We don't make it as part of, like, you know, the public, because we just want to, you know, kind of make it more personal. And then we say we're going to. And we whip on our flower lays our sunglasses, our p. Pineapples. The boys jump in and we announce Fiji. Yeah. So it's really cute. Everyone's, like, waiting. We definitely try and, you know, make more of a video than just announce it with a poster or something like that, because, yeah, it's more exciting, and it just creates that hype, and it's something that the parents really look forward to.

Yeah. And then we also then will have a big event that. And invite everyone to Come hand out all the information so everyone sort of knows a bit more about it. And then, yeah, then they can make the decision if they want to jump on board or it's not for them, pretty much.

We also get the tour directors from Global Dance Tour. They come out and then they announce to, you know what we'll be doing the itinerary. So like the height for the information night after us releasing it is another night that everyone's so excited because they want to know what are we doing each day, where are we going?

I love it. And do you do a lot of dancing in it or is it more like community based stuff? Like how do you work all of that for Fiji?

The last tour we just did Fiji was probably a lot of community based. We did do a little bit of dancing, but it wasn't sort of more focused on just dancing. We found it was great for the kids to sort of go back to the villages and see how they live over there in Fiji and also sort of a culture, see how they're living and how blessed we are here in Australia. So, yeah, so I did think it was, it was a fantastic opportunity where they had a bit of dancing involved, but then also a community, a lot of community involvement over there as well.

And then we had a lot of studio owners reach out to us saying, you went to Fiji. Like, how is that? We just want to go to Fiji but not dance, but kind of just do it as a community, you know, experience. And we were like, do it like if, if that's something you want to do, you know, we definitely encourage it. But this, our cruise, which is in a couple of weeks, that's more to give the experience and the exposure of, you know, to our students. This is, this is what it would be like to be a dancer on a cruise ship.

Yes, I love the cruise ships. I've done it with Global as well. And it's so much fun. Like, it is just amazing. The kids have a ball and. Yeah, it's. I love cruise ships too, because you just jump off and then you see different places all the time as well. Like. Yes, yes.

And the value, we believe the value for money is just too good for families because, you know, to go away now for a family of four or five, it's very costly. So, you know, a cruise with all foods included because we know that's where we spend a lot of money and we've got the kids, they're hungry all the time. So, yeah, cruises is definitely one of a, you know, one of the highlights. So we're off again.

That is so impressive. Now one of the things I love about your studio and something you spoke about at the event, Trish, was your team and how you allocate tasks to your team. And you know, your team is obviously very important to you. Talk me through that a little bit because I feel like studio owners forget how important team is.

It is, I think if you invest in your team, it's something that you will see your business grow without even realizing the part. The one of the most important things that we really truly try and navigate, inspire. And we're also learning from our team as well. You know, constantly, as you know, they're the, there are members who are constantly on TikTok or you know, seeing what's out there and what's new and what's fresh, where, you know, sometimes just, you know, we're deep into running everything. So they're truly the ones, you know, that continue to inspire us. But we, we do a few things with our team to celebrate them, to hear them and to kind of navigate. But the one thing that, you know, we've, we truly kind of love is our one on ones. So we take time in each term to sit with them and to chat with them. And some, you know, some little chats might go for 15 minutes because it's just a check in. But our one on ones, we normally navigate like 45 minutes an hour depending on what's happening within that term. And to make sure that our teachers understand, you know, we have, you know, what we're doing with the studio growth club. You know, there's so many events happening that we need to make sure that they're kind of on board. But the one on ones is to basically check in. And when we check in, we literally ask about like, how are you going in every class? Is there any students that we need to be aware of or you know, how we can help or is there any students who are shining that we can ask to join our elite competition teams? And you know, it's time to give back to them because sometimes they walk in, they're like, hey, hey, going hi, bye, back into class and then they're rushing out again. So it really is a time where we give them our moments just to sit and chat and it's something they do really appreciate and they always heed to like at the end that they are being heard or if there's anything that they've been a little shy or don't know how to bring up certain situations, it's that time that they can bring up those things or celebrate wins and, you know, recognize challenges. So it's a moment where we all. 45 minutes to an hour where we can just grow together.

I love that. I love what you're saying as well about is this child. Do we need to help a child? Is there a child in there that maybe needs, you know, to go into something different? Is that like, we don't know that when you're not teaching in the class, unless you're going to go in and watch every single class, which I'm pretty sure none of us have time for going on in that class. That's, that's so important, I think, for us to reach out to them. Right?

Definitely. And I think too, like, you know, for those students who may just need a little bit of encouragement of this if their situations, like, we then have that time to call that parent and to check in. And parents then love that too. Like, otherwise, if we don't have that conversation, how do we know anything? And it's just that builds on retention as well.

Yeah, absolutely. I want to ask you guys, because it's my 20th year as well, and you know, I always talk about how much I've changed as a studio owner. Like, it's crazy. What do you think in the 20 years, have you changed the most from when you first started? Like, you know what, what have you really changed that you're like, oh my gosh, thank goodness we've changed that because that was like, not great.

Well, probably teaching everything. So when we first started, I was doing. Yeah, I was doing the tap, the jazz, the hip hop, the acrobats, sort of everything. Where now I, we, I, we don't sort of teach as much anymore. We might just teach a couple of hours a week now rather than teaching every single, Every single class. Yeah, well, that's the biggest thing I can come to mind straight away.

Look, I agree we're definitely not in the classrooms teaching, but we're definitely there present, you know, kind of walking through. But you know, we're, We've. We have our team leaders who we chat with once a week and you know, they then go ahead and look after each department of our school, but we're definitely not in the class because, you know, we are quite a large dance school, like where over 600 students. So it's from. Starting from 60. So I'm not being in the classroom as much like not teaching the classes, but also too, I think as I've grown, I've put on a business hat because we all open the studio for the same reason. We love dance, we love to teach, but then it turns into a business, and then you start thinking differently. So that's why. That's probably one of the biggest things that I've noticed. And saying the word entrepreneur, that's so weird to say in here and to think that way, but I think when you do think yourself as that, you kind of have a lot more confidence as well in running a business. And another thing is talking to parents. I've definitely grown more confidently in chatting to parents because I think once we knew who we were and the culture we wanted to build, we knew. And once we knew our values, we knew exactly how we could talk to parents because we knew what we had to stick to.

I love that. That's like. That is so powerful. And it's been so powerful for me as well, because I know when I first had the business, I would just bow down to everyone and try and make everybody happy.

Yes.

And, like, and be so devastated when kids left and then just didn't have an identity or my business didn't have an identity. And as soon as I changed that, like, I'm so strong in my beliefs and what the studio is now that I do feel safe to. Exactly what you're saying say to parents, no, that's not how we do it here. Even if that means they're going to leave, you know, because you. You feel strong in your own self. That takes a lot to get to that. Right, though. Like, that's not an easy place to get to.

I think that's, you know, you can't naturally just get to that point. You have to. It takes. It takes time. You have to figure out who you are and what you want to run. But, you know, that definitely takes time. And I think, you know, if studio owners can sit down and figure that out, then they, you know, your direction and what you want to build is exactly what it will be.

Yeah, absolutely. 60 to 600. That's pretty insane. What do you think has made that? I mean, obviously you've had great marketing, but you know, what has been consistent to help you to get to that point? Because that. That's a big point to get to. Right. Like, that's pretty crazy.

Yeah, definitely. Marketing. We have a great marketing person here, Corey Pobereski. He's, you know, we're definitely, you know, sitting down and having a look at what needs attention within the studio. And he was the person that came the idea of, you know, having, if you check it out, Instagram page, date Dentures, you know, we have like a pattern that we follow and that pattern is to kind of, you know, target different areas within our studio that needs it. But definitely, you know, community performances, you know, doing all the little things. It's not just kind of doing competitions, but, you know, being out there and being exposed. Like, we have our name that was in a car park at the local shopping center. You know, it's. It's on like kind of on the back of fences on roads. It's Facebook ads. It's word of mouth has probably been our biggest, biggest. Our biggest form of advertising. What else is there?

Yeah, we do local. Well, our local shopping center, we do like the Christmas parades or if they've got an event happening recently. Our local shopping center just turned 30 years, so they asked us to be the entertainment. So just like you said, being in the community, we think it's very, very important because it's giving back to the community and it's not always about just competition, competition. Because we think it's very important for like Trisha to give back to our.

Community and also raise students to know that it's important to give back. Like, it's not just about themselves. It's like, you know, you have a skill, you dance so well and how can we use that to help others? So that's been a great life lesson. And you know, the Facebook, like, you know, as Nathan said many times, the Facebook groups, you know, where all the mums are at, you know, so you need to find them and you know, connecting with, you know, childcare centers. But.

And I think it's very important to. Well, I don't know, I'm going off track a little bit to actually really get to know your. Your customers, your parents and students. Going down to the waiting room, walking around, having a conversation with them, chatting with them, just so then they know that on a sort of a personal level, not that they're just a student that just comes to the studio and then walks out. I think if you can show that you really do care about all these students of yours. As a parent, I think it's very, very important. Because I know like our boys, when they go to soccer or swimming, it's always nice for the owners or the teachers to really know our students and sort of know them by their names. I think it's very, very important.

Matt's very big on our students knowing our teachers, our teachers knowing all the students names. It's such a. Our customer rep here, she would know nearly all the 600 kids names here. Like, and that's her job because she's representing, like, you know, us to our whole studio. And Tracy, she's fantastic. So yeah. But I think definitely word by mouth is probably our biggest. And then just connecting with your local shopping centers and being out there, like putting your name out there. I think the, our number one thing that I've always said to Matt within our community is when someone says, I want to go to a dance studio, I want them to see our logo straight away or I want them to know our name because it's been out in their community. So that's always been our goal. I want to go to a dance studio. Oh, static dance studios. That's. That's how we've always wanted our community to think.

Yes. I love that so much. And it's. We don't realize or studios don't realize the power of doing those community events. Like, I'm obviously so into it as well and I talk about it all the time. But the power of that, like, it's not just a little fair or a fate or something or a shopping center. It is a huge opportunity, marketing wise for you to get yourselves out there. And I agree, like, it's important to give back to your community. Now you mentioned your boys and I know you guys now are really dedicated to spending time with them because as studio owners, we often miss out on so much family time. Tell me about that process, how you got into that headspace because they grow up so quick. I was saying just before we started, BB's 14 now and you guys have known her her whole life, you know, and it, it does go so quickly that time.

It does, it does. And like, you know, I was saying to you, Beck, like, you know, I remember seeing her, her first ever, you know, solo performance, and you're standing at the back and you're so nervous and you know, now she is where she is. Like, you know, it just goes so quickly and you forget the year. So I think for us, you know, our boys are quite young. They're seven and four. So we really feel as though this time is so important because we're not going to get back the time. So about two years ago we made the decision that, you know, for 10 weeks we are, you know, we're dedicated to static and we give everything we can. But then we decided that every school holidays we were giving, you know, at least five to seven days of just pure time of family and connecting and making memories. I think making memories has become such a huge part of our lives now that you Know where we don't want our boys to say, to ever say, oh, our parents always work so hard. We want our parents to say, yes, our parents work so hard, but they always, we always went on holidays together. This is where I remember. This is where we went. And that's, that's just been so important to us. We don't want to give away time. We actually want to capture them. We want to live them and remember them. So, you know, it might be a three day trip just to the entrance or the central coast or it might be to Fiji, it might be on a cruise. And even when we go away on static holidays too, like, you know, with Global Dance, they look after everything. So we are actually getting a lot of family time with that as well. So I think if studio owners can, you know, in January take the time to say, right, in this month, it's time for family, like if you're able to do that and you stick to it and you let your whole team know that nothing's allowed to be booked on that event because that is for family, they will respect that and they understand that too. So if you can invest as much as you invest into your business, invest in your family, it's something that your family or your boys and your family will remember. But us too, we don't have that parent guilt.

Exactly. And obviously, like you would have amazing team if you went away when term was on or something like that, or still had classes going on. You've got, you've worked really hard to have a team there that you trust.

Right? Yeah. And I think that's definitely, you know, something we need to. I just recently went away with my mum to Europe for three weeks.

I didn't everyone, I stayed here.

Matt was a champion of a business owner, a husband and a dad and looked after everything. But Matt really looked after our boys, you know, because it was school, it was uniforms, it was dinners, it was lunches, it was pickups and you know, so Matt was still at the studio but the studio really ran itself as well. He didn't have to do so much extra because, you know, of the, like everything that we've put into place. Our team just arrived and the studio ran itself. So it's something that we are able to do which, you know, again takes time and it takes the hard lessons, you know, you have to kind of fall down to get back up and then put the systems into place. But if you take, you know, as I was saying at the presentation at the SJC Club, if you take an hour A week of just, you know, applying those things and putting things into place. Then it will allow you to take the family holiday that you need.

Yes. And I think that's the key. Like, I think sometimes people. I'm going to Europe this year as well with my mum.

Are you really?

I seriously, am I. Oh, amazing.

That's so good.

Yeah. But like, I think that what people don't realize is that it takes so much time and effort to get your team to that point. And sometimes I think people see studios like yours and mine and they think, oh, they're just so lucky to be there. But there is so much hard work, lessons, energy, constantly re looking at things and going, okay, that didn't work. Why didn't it work? Like, there's so much of that that's gone on. And I'm not saying that anyone can't achieve it, they absolutely can. But it didn't just come easily. Right. Like, you know, it's 20 years and you're getting that European trip.

Yes, yes. And I hope it comes a lot earlier for many other shoe owners, but 20 years, you know, it's, you know, we both had to do everything ourselves and again, I think that's one thing that we talked about back to is that, you know that everyone starts off doing absolutely everything within the business like accounts and teaching. And you're being a receptionist and you're writing back to all the emails. So, you know, it's good to identify that, you know, some studio owners are still in that boat. But we all started there and I hope that inspires people, is that we were once where you were too. But it's so achievable to get to where like, you know, having the 600 students. So. But you know, we had the late nights of 3, 4am in the morning. You know, everyone has done it. But it, it is achievable to then build a team where you are able to go away and your team can look after the business or the business looks after itself.

I love that you guys are such rock stars. I want to finish with your comp, though. So I've been doing your comp, I feel like since it started. I don't know, I feel like I've been doing it forever.

Yes.

Yeah. Always been out.

Thank you for your support.

Oh, gosh. It's the best comp of the year. We always start with your comp. I just want to know, like, what do you use from what you've learned in your studio at the comp? Because it is the absolute best run comp that I've ever done and the feel of it. I can imagine how good the feel of your studio is because I feel like that's how good the feel of the comp is. Like you feel welcome, you feel happy there. You don't feel like you're in that angry competition world that I think some comps feel like, you know, it just has this beautiful, amazing feel. And you guys book out straight away. Right. Like I'm always really panicky with my team that you get a book, get in there. But yeah, tell me a bit about your comp.

Okay. So it's. I don't know how to explain it. We're very, very lucky that we have a lot of people that do support us and yeah, our comps. And we run three. Yeah. June, July and September and they did sell out within an hour of them going live, opening up. So we're very lucky that everyone, like I said, supports us. I think it's got to do with systems and making sure everything is organized correctly. So when the day comes, everyone knows what they're doing, everyone's got their stations and then the day runs sort of smoothly. I do think it's very important that it's. Even though it is a competition, we're all there for the same reason. We're there for our students to number one, have the best time on stage and walk away happy. Doesn't matter if you win the section or if you come highly commended or if you don't come a place. Yes. Don't get me wrong, it is a bonus if that happens. But if you don't, it's come the following week, you go to another ested and you might win this section. It's one person opinion at the end of the day and everyone likes sort of different things. So I just think it's very important. Kids are enjoying themselves on stage. It's not too stressful for teachers as well on the day because it is a long day. So they've also got to enjoy the event as well. So that's pretty much where I feel like maybe that's why our event is successful. I'm not 100% sure.

Just.

Do you think anything else?

Yeah. So look, Matt, he basically runs the ultimate while look after the studio. But I think what he's forgetting to say is that, you know, he, he, he holds these meetings beforehand, you know, and he has team meetings beforehand too. And we are putting across what it is that we want studio owners and students to feel on that day. So, you know, we're Talking about the vibe, we're talking about the experience. And, you know, and then we're kind of, you know, as we do within our studio, we're identifying all the places within the, like, the Ultimate Dance Spectacular. So, you know, there's a. There's the foyer, there's the photo booth, there's backstage, there's runners, there's music. And, you know, we have a little teacher's area. So it's like, what kind of experience do we want to give to our studio owners? Because, number one, they have to be looked after. So their studios are looked after, but what experience are we giving them? So then they are walking away like, you know, feeling happy and accomplished and that they've achieved something. So, you know, it's taking the time as a team to identify that and making sure that your team is aware of that. So, yeah, it's. It's just. You want to know your end result and how can you achieve that? But where. I mean, it has to come down to our volunteers, because they volunteer their time, who we're very grateful for, and we take them out and we have a huge party and a big dinner because we always love to celebrate with drinks and food. But, you know, it's. It's just making sure that everyone knows what. What experience you want to deliver and how can we achieve that.

Yeah. And, like, I love the teacher room. There's no other comp that I've ever done that has a teacher room where we all sit in there, chat to each other, compliment each other on their route, on our routines. You know, it is just the most incredible thing. What I love about what you said, though, and what I think studio owners can take back is that's what you should be doing with your concert. When you have a concert, you should be going, okay, what is the experience of this parent and child from the second they walk in till the second they leave? You know what it. Does every single person know what they're doing? Does every single person know the feel that we want for this concert to have? So that's incredible. You know, like, I think that's when we're doing events. We really need to think about that. I've talked to so many studio owners, and they're just like, yeah, everyone's just backstage and they just kind of do whatever, and I'm like, crazy to me. So do you have the same feel with your concert? Are you? So on top of making sure everyone knows exactly what they have to do, that that experience is incredible? Like, just talk me through that.

Yeah, I, it's. It's exactly the same process. You know, I, we actually talk about our concerts in the next school holiday. So in July, we'll just start talking about ideas. But then come October, we have like a two day meeting which is all about showcases. So this year we're running six showcases and we'll talk about each one. And again, just the, you know, we'll talk about the ID and the feel. And once we know what that is, then that's when you can take the actual steps of accomplishing that. So again, it's putting. You know, I think that the three things that studio owners need to think about is when you're running an event is the first three questions is, what do people see, what do people hear, and what do people feel? So you need to answer those three questions. So when people walk up and turn around the corner, what do they see, what do they feel? And what you do, do they hear? So, you know, we've always. I'm a person that hates dead silence because if there's music playing in the background, it's a vibe. Already last year we had under the Sea, so we had the dun dun dun dun dun dun dun dun dun dun. Like, you know, we had that song playing in the background. We had a mermaid there, which was just one of our seniors. Just so beautifully as a mermaid in our preschool, it's just Thor. It was a real mermaid. So the vibe and we had a merch table. And for our big concert, our senior concert, it's the photo booth. We have interviews going around. We have photographers and videos, and they just love that they're being interviewed or that they're on camera. They're the three questions that you should be asking yourself. And if you can answer that, then you are putting on a. A spectacular event.

Oh, my gosh. That is so amazing. I'm so inspired by both of you. If you guys want to check out, make sure you check out Static Dance Studios. They are so incredible and awesome. Follow them on Instagram. I can't thank you both enough for coming and inspiring us all today. You are so amazing. Thank you so much, guys.

Thank you.

Thank you. All right, have an amazing week, everyone, and we will see you next week on the podcast. Thanks for listening. Bye.