This is a podcast episode titled "Rethinking Your Dance Concerts - No Bulls#$t Business Tips 34" from July 25, 2024, featuring Amanda Barr and Bec discussing practical business advice for dance studio owners. The conversation focuses on re-evaluating the purpose of dance concerts, emphasizing client-centered decision making, particularly considering parents as clients, and balancing rehearsals and concert experiences to avoid ego-driven choices. The episode is part of a series hosted by Amanda Barr and her business partners.
Hi, friends.
Welcome to no Bullshit Business tips by the Dance Principals United team. Each week we're dropping short, actionable tips for you to grow the studio of your dreams. You can find this video on our free Facebook group at Dance Principals United or check it out here on the podcast as a bonus episode every week. Hope you love it. Hey, friends, Amanda and Bec here again with no bullshit business tips.
We are super excited today to chat to you guys about concert and maybe change your way of thinking a little bit around concert.
Absol. Absolutely. So what we want you to think about in terms of your concert is who is it for? Every decision that you're making, who is it for and who is your client? I think sometimes at concert time we forget.
Yes. And this was a big game changer for me when Amanda and I started talking about this and I started really thinking about who is my concert for? Like, obviously it's supposed to be for the kids.
Absolutely.
But sometimes I think I was making it about myself way too much. And also, I never really considered the parents in the whole concert thing.
Absolutely. Now the parents are our clients. I think often we think about what the kids want, what the kids want, and we obviously need to think about that, but it's the parents who are paying the bill. So every decision you're making for your concert, we really want you to be thinking about, is this for my client or is it something that I want? What are some examples of that kind of stuff?
Right. Well, I want to talk about big, lengthy rehearsals that we may be doing the lead up to concert weeks before. And we have 10 dress rehearsals and we have all the things. I'm actually aware of a school that's doing this at the moment. And it's really interesting seeing it from the outside in. And it's because it's my sister in law's son who's at this school and so he's got all these dress rehearsals and extra rehearsals and she's got four other kids who do other things. Like, it's so full on. And I used to do that, I have to admit. Amanda.
Absolutely. And I think, you know, rehearsals have a place 100%. If you need to run rehearsals, we understand, we get it. But, you know, is getting that routine this much better worth it to piss off your clients? You know, I think that that's really something we need to think about. And sometimes the decisions become ego driven. Right. And they're about how good you want the dance to look, not what the parents want to see, because what the parents want to see is happy smiling kids.
Right, exactly. And then like pick up and drop off from concert, like what an experience that is for your parents. And also like we always talk about leaving that lasting impression. Right? But the lasting impress is probably a cranky kid who's had a horrible time at the concert who's getting picked up by, you know, mum and dad and that's their lasting impression.
Yeah, absolutely. So we really want you to think about who is this concert for? Is it for yourself? Is the decisions you're making for you because you want this amazing thing? Is the price of your costume for you? Is it for the parents? Because we need to be thinking about our clients all the time.
Right? It's definitely a game changer. Guys, every decision you make now with concert, think about all of those parties involved and think about whether it's ego driven or is it client driven.
