Lead with Intention: Ruba Ardah ~ Brilliant Way: Your Vision My Mission

17 Jul 2024 · 49 min
48:56

A recorded interview on the "Lead with Intention" show where Coach Ambereen interviews Ruba Arda — a Palestinian-Jordanian consultant and founder of the small business "Brilliant Way." Ruba describes ~18 years of consulting experience in quality engineering and PMO, holds a master's in enterprise system engineering (top of her class), and has published around five research papers indexed in IEEE and Scopus. Primary themes: leading with intention (intentions as "a spark of the soul"), protecting and expressing one’s authentic essence, supporting and creating safe environments for women in business, the value of the inner child, and advocacy/awareness about Palestine. Practical takeaways include: set clear, pure intentions; be honest with yourself about strengths/weaknesses; do your part regardless of scale; and lead teams by tending to shared intentions.

Questions this video answers

Around 18 years

Around five research papers indexed in IEEE and Scopus

Master's degree in enterprise system engineering (top of her class)

Instagram: @brilliantway and @runjust (Palestine); LinkedIn (profile; contact via phone number mentioned)

Lead with Intention: Ruba Ardah ~ Brilliant Way: Your Vision My Mission

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