This is a YouTube video titled "Cara Chace Testimonial" containing a testimonial from Kara Chase recorded in November 2017. Kara discusses her experience working with online entrepreneurs, emphasizing the importance of Pinterest for driving website traffic and the value of a focused system for business growth. She also highlights the benefits of participating in a supportive Facebook group and receiving personalized feedback through back pocket TLCs. The content is a monologue without multiple speakers.
Hi, I'm Kara Chase, I run Chase Digital. Kara and I love working with online entrepreneurs and the reason is so many online entrepreneurs are really good at creating their content. They know their expertise, they know their industry, they know what they want to offer to their audience and they have a lot of trouble getting enough eyeballs on their website. They create that content and then they don't know what to do with it, they don't know how to get it seen, they don't know how to market it. And what I have found from years working with small business owners and other entrepreneurs with social media in general is that Pinterest is the number one way to drive traffic to the content on your website. So if you are creating blogs or video blogs or how tos or opt ins or articles or any of this stuff that showcases your expertise, Pinterest is going to work for you. And what it's going to do is it's going to get those eyeballs on your website so that that audience can start to build that relationship with you. You're going to get that know like and trust factor with yes, this is what I do. I'm an expert, I know my stuff. I also teach online entrepreneurs how to get that audience onto their email list through their website so they can start building that one to one relationship with them, having conversations and really turning that audience into a fan and a client, a customer, somebody who's going to buy for them. The main issue that I was having with my business is that I know so much about digital marketing in general, blogging and the email marketing and the website building and the social media and all of that stuff. And I wasn't focused in my business. I didn't know where to focus my efforts and my expertise and what I really needed to be talking to my audience about. So I joined Fresh because it was really obvious that there was a system we were going to learn for how to focus and take actionable steps towards goals. Which was something I was totally missing and didn't know how to do with running my business. Several back pocket TLCs, which was one of the reasons that I signed up for the VIP level instead of the regular level was because I wanted unlimited back pocket TLCs. So I've done several over the course of the year and they've been phenomenal when I needed a little bit of feedback or I was just stuck on something and didn't know which direction to move forward with. Number one suggestion to get the most out of it for anybody that's joining is to participate in the Facebook group. If you show up, you are helpful towards other people. You do the accountability challenges every week. You attend the power hours and all the other stuff that's offered. You are going to build relationships. You are going to get so much knowledge beyond just what Amber is teaching. You're going to get knowledge from the other people participating in the group. And that, by far has been the biggest return on investment for me and is the relationships that I formed and the level of expertise that's in the group that I can draw on when I need help with something.
