Day 4.2 How to Sell Your Products & Services 2016Planathon.com

Hey Planeton Rockstars. I wanted to share with you my three little sales secrets that you can use while you're planning to crush 2016. You see, I'm a creative, so I've never really been a fan of planning. But planning is a crucial part when it comes to sales and I'm not talking about those five year horrible corporate plans. I'm talking about the 90 day sprint or even the 30 day sprint. It's about having clarity on how you're going to move forward and crushing your goals. So my name is Yasmin Khater and I help small business owners build their trust based marketing and sales system so you can make more money. I do this through my program called Earn 5K and Empire Igniter teaches you how to build your own sales systems as well as doing a one on one, one day pritis intensive where I actually help you build out your sales cycle together. Now, a lot of clients come to me after trying all sorts of things from manifesting from vision boarding or following generic advice which may have included spending thousands of dollars on branding and a website they're not ready for yet and they're not making the sales that they want. The truth is they are not focusing on sales and sales is a crucial part to generate cash profits as well as impacts. And if you're in business to also have freedom for yourself, here is a reality check. You kind of need to sell. So when it comes to selling, there are three main steps. How are you going to attract those prospects who want to buy to you? And then how do you convert those prospects into paying clients? And then from there, how do you convert your clients into lifelong raving fans that will buy from you again and again and again. Now it's not about being distracted by all the shiny object tactics or even mimicking some of your idols who've been in business for years. It's about mastering your sales process. Because once you master your sales process, you can always add in more sales processes. So let's dive into sales secret numero uno. If you understand what your clients want, you don't have to sell them anything. And I know what you're thinking and I'm going to explain. Let's say for example, you're a fitness trainer and you have a website, you run workshops and everything and people know they can hire you, but it's not actually clear what you actually do. So even if a client wants to lose weight, they're not sure how it's going to take them. Or even if working with you and spending their hard earned money will get them those results. So they might be wondering, do I hire you for a day, a week to come live with me to lose the weight that I want? So it's not really clear and you're not designing the path for action. So therefore it's harder for your prospect to say yes to you versus having a pre made, pre loved, pre tested solution that can even be helping brides lose 20 pounds before their big day. You see, it's about developing something that your clients will fall in love with. So therefore they want to hire you. So moving on to sales secret Nouro dos the price you package your solution will make it easier to hit your sales targets or harder. Now the next thing I typically see that frustrates my clients is they have no clear income stream or revenue plan to hit their targets. So they work really, really hard not accounting the time that is required or the cost to actually acquire a lead. And it makes it super impossible to hit their sales targets. So for example, if you have a signature offering where you help clients build a website and you are charging $500 for this and your goal is to make thousand dollars in a month, so it actually means that you have to build out 20 websites. Now that actually means that you actually have to build around 20 websites, which is a lot of work. And not only that, but you have to market to at least 40 leads. If your closing rate is at 50%, that's very challenging to let alone acquire the leads, but also to serve those people. So at a price point at 997, it would mean 10 clients. At a price point of 1,997, it would be five clients and a price point of 2, 9, 9 7. It might just even be three and a half clients. Now that's a lot more manageable than $500. So it's really about the numbers behind that. Now, Sales secret no Mero tres In order to sell, you have to be in front of enough people. Now a lot of times people don't actually know how many leads they have to be in front of. But typically according to the industry standards, when it comes to email marketing, you might be closing at around 1 to 5%. So therefore, if you want to get one lead, you need to be in front of at least 100 new prospects and getting them onto your email list every single month. Now, a lot easier way of doing that is through having sales conversations. And if you head over to Bit le profitcal, you can see my little nifty tool of the number that you actually need to be in front of, whether it's through email marketing or through sales conversations. Now with that, it's about figuring out what who you have to be in front of and planning around that. Now, bottom line, you have these three sales secrets. You have this free tool clicking the numbers, and you also have my free worksheet. But the key thing is you have to take action. It doesn't have to be perfect when you start off by selling, but it's about taking action. Action helps you move forward. So I hope you have tons of fun and the plan a thon because it's super fun and I love being here and I Hope you crush 2016 goals because you deserve to finally get the life and the impact. See you next time.