This is a YouTube video titled "Day 4.2 Selling Made Easy" featuring Leanna Ling presenting a talk on building rapport as a key sales technique. The content, created in November 2014, explains the importance of rapport in sales and communication, illustrating its broad applications beyond sales, including personal relationships and education.
Hey there, planners. My name is Leanna Ling, and I'm here today to share with you what we call tiger tools, or in other words, how to build rapport with people every single time. And the reason I really wanted to share this with you is it's an extremely powerful tool. It's actually part of a sales system that we teach, but it can be used in so many different situations. Whether you're in sales, you're trying to sell somebody something, whether you're trying to convince somebody of your point of view. I even had people come up to me and say that just by using these tiger tools that we're going to share with you today, it actually saved their marriage. We even taught this in a school because the teachers wanted to be better prepared for parent teacher night to better serve the parents and actually better communicate with them. So I'm really excited to bring this to you today as long as you keep practicing to use them on a regular basis. Rapport is a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well. And if you can actually create rapport, this will bring you so much further along the sales process than you can imagine. And in fact, if you speak with or even take a look at case studies of very successful salespeople, rapport building up. Rapport comprises at least 40% of the sales process. And you know, if you've ever watched Tony Robbins speak, one of the things that he says is a very famous quote, and you can probably look it up on YouTube or online somewhere. He always says, when two people meet, if there is rapport, the person who is the most certain will always influence the other person. But note, there must be rapport first. So if you want to increase your influence, then you need to build rapport.
