NiceOps Live Episode 1 with Victoria Prozan and Alison Monday

Okay.

Well, it looks like we're live. Amber, Jill.

We should be live.

We didn't get Victoria and Alison back, though.

All right, so hopefully Victoria and Allison are going to join us. I am totally apologize for the delay in broadcasting. I think we're about four minutes offline. We have invited them back in, and we're seeing some awesome questions in the chat. One of the things that was really important for me is I mentioned in some of the notes that I made about this. I went through some website designers in the past, and I didn't have a clear point of view on the message or my brand or what exactly I wanted to communicate on my site, and that was not good news because it was disjointed. I couldn't clearly communicate to my designers or my developers what I wanted. It was a mess. However, in this experience, I had a much clearer point of view, and I was able to pull in someone who has that branding expertise in Victoria and Victoria and Allison went to town on it. Definitely having a strong point of view in what you want to start with and is an awesome place to definitely have that before you dive all in and invest a lot of money. If you need to get something up, you're not totally clear. That's okay. You could still put something up, but I would just adjust your budget and your price point on that so that you don't spend six to $10,000 on a website that you know doesn't represent your essence and who you are. So start with a $400 or $500 price point where you pick out a template and you have someone upload that template and customize it for you. So don't go all in unless you know more so what you want. So hopefully Heather that answers your questions. Oh, I'm so glad. And she said, refresh your screen, everyone. They're back. So hopefully we get Allison and Victoria back in here too. My subject matter experts and my dream team. I love those girls. Another question that people asked me after this site was, did Allison and Victoria work together and then charge you separately or how did that work? And actually, I had approached Allison and Victoria separately, although they know each other really well. They're both from Madison. They have a background and experience together, so they work together well on the side. But I did work with them separately as well. So I had one agreement with Victoria, I had one agreement with Allison, and with that, they collaborated behind the scenes based on everything that needed to be done. It was just an awesome experience. I know that some web designers present and do the whole enchilada and then some also do the whole enchilada but outsource the development. So have someone else so you don't have to worry about working with them. Obviously I could not recommend Alison more highly. So if you have someone you love to design, I'm going to have and they're amenable to having someone else development. Alison is definitely a go to, but she also does the web design and like we heard earlier, she just recently launched her website and it's phenomenal. So there is good stuff happening all around. I've got some other questions here in the chat. What's the number one thing I would do differently if I could? Back when I first started in regard to my online presence, I originally DIY my site. I tried to DIY my site, but it did not go very well. Oh, WordPress templates. I can use that no problem. I actually ditched WordPress. I went to Wix, thought that might be a little bit more visual interface. That didn't work. Came back to WordPress, tried to do it on a bootstrap budget, and then eventually found Victoria and Allison. I don't love the technical stuff. I really wanted to learn, but I didn't have it in me. So Allison, she's back. Alison, have you always done diy? How did you get into web development? Would you recommend that for other people out there?

Oh, diy. My background is in graphic design. I did take some web development courses.

Is Alison frozen now?

Am I frozen?

God love technology when it works. So Allison's froze on my end, so I'm going to keep answering those. I think the DIY could work if you want exactly the way the template's structured.

Okay, I'm back. I figured it out.

Yeah. But no, Amber's frozen.

Uh oh.

So I think am I still frozen or am I good?

Nope, you're good.

Okay. Amber was talking about DIY. As far as WordPress goes, I think there's so many tutorials out there and there are great how to videos that you can access for free and there's even some paid courses that are pretty affordable. And I think if you're just starting out, that's a great way to go. For me, what it ended up being was I wanted my customers to take me seriously. And so that meant taking my marketing seriously, taking my branding seriously, and really focusing in on the message that I was trying to send out into the world. And so when I was ready to do that, that's when I really sat down and designed my site. And built it the way that I wanted to build it and not just use the template and kind of those predetermined layouts and sort of things. What about you, Victoria?

Well, I mean, that's exactly why I came to you was because I had DIY'd it for long enough. And I mean I knew a fair amount of both CSS and HTML, but I had reached the limits of what I knew. And I was really tired of building a site designed around what I couldn't do instead of really showcasing what I knew content wise I was capable of, but just didn't have the technical expertise to make it happen. And that was in addition to the accountability that we talked about. I don't know if anybody heard that earlier, but that idea that you kept telling me over and over again, I would say, oh, I want to do this. And I'm like, but I don't know if it's possible. You had to tell me over and over again, you don't have to worry about if it's possible. It's my job to make it happen. So you just design the site of your dreams and I will make it happen. That was so beautiful to me. And that was when it really started to sort of the energy of the potential of what I was building really started to kind of escalate and allowed me to really start thinking about, wait, what is it that I really want? Not just in this website, but in my business. Exactly. So, yes. So I have come a million miles in a very short time in that ideas that finding somebody who can support and create your vision for you is just so valuable. So yeah, DIY for me, no more. At least as far as web design goes.

Right.

I'm working on and it does work.

There are situations where you have to or that's just the way you want.

To learn how to do things. I did that for years. There comes a point where you have to let go of the control and know that somebody is going to be able to get you there farther, faster.

Right. I think maybe that was in our accountability discussion. The time is money. How much time are you spending Googling how to do something or watching YouTube videos trying to learn how to add something when it would take a developer 15 minutes to do.

Yes. And that's with the assumption that after you watch the YouTube video, you will then actually know how to do it versus spending another hour of trial and error hoping that it works. What I would do. Can you hear us, Amber?

I can see her.

I can. I'm nervous to get in on it because I keep getting booted. I'm preparing a comment about how this is like, dream team. I get booted, you keep rolling. Actually, I would just add, and then I'm going to turn it over to you guys again, that that's one of the key things in picking a team at all. But especially from a design perspective, you have to know. I love how you said it, being on purpose and not making decisions by default. There is so much happening in a project like this that you are not going to know everything. So hire people that you know like and trust. So when something goes wrong, you get kicked off the hangout, you have to go out of town for an emergency. You trust them to do their best work because they're awesome at what they do. And that's really how I feel about you guys. So I'll let you just add to that about the collaboration perspective as you're going through the design process. Yeah.

Victoria, do you want to start?

Well, I was just going to say Allison and I had a discussion and I think we got cut off at some point, but we were talking about accountability. And I was also really saying to people that the most important thing when you hire any kind of professional, web person or otherwise, is you have to be able to relay your vision. And we understood what your vision was. So in those circumstances, like you said, where you can't and you don't want to micromanage every decision, but that when things come up, the people who are working on your behalf understand we all have the same end result, we have the same goal in mind. And I think sometimes we assume too much. Especially when you're hiring a professional, you think, well, they're the professional. They know everything. Well, they know what they do, but they need to understand your vision. So that's your job. And when you can communicate that, then that's where you start to get in a dream team area where we're all working for the same end results. And that's when it's most fun, too.

Oh, definitely. And I also want to add on to that. When you're looking for a designer or developer, especially in this situation, just be very careful of people who are looking for portfolio pieces. They need to be respectful of your business needs and wants, and they need to make a site that works for you. So I just launched my website and I did a responsive design because I wanted to showcase what I could do. And so responsive design means that it displays differently on different sized devices. So your iPhone, your iPad, and your computer are all going to look slightly different but still display the content that I have on my site. Well, when I was looking at my site traffic, my Google Analytics, 10% of my site traffic is mobile. So I really had, I didn't need to put it on there. I wanted to showcase my talents. But if you meet with someone and they're like, hey, you really need this responsive site and it's going to cost you $6,000 to do, but your site traffic is less than 20% mobile, is that really a good use of your money? Probably not. So it's just something to keep in mind when you're looking to hire someone or interviewing people for the job.

Because it is.

It's a job interview. You want to work with them and make sure they want to work with you.

I love that. Yeah, that's awesome. I love that you brought up some of the functionality as well. Because there's a question on the chat. What's the sequence for web design? Start with the copywriter, then the design and layout. What about keywords, navigation? What do you guys. And can you sacrifice SEO for great design? So I'm going to let the experts chime in on this one and then I got a point of view on sort of where to start, but I think it's highly collaborative.

Yeah, well, I will say I'll talk about this from a branding point of view. And even though I did obviously design your site, Amber, and I've designed my own, I'm not a web designer, so I'm going to let Alison talk about that. But I think from a brand point of view, my take on it is that if you get the name and the basic language down first and names, taglines, sort of start that structure of this is what the brand is about. This is the message that I want to relay. These are the emotions that I want to convey. Then you build visuals and graphics that complement what you're already establishing. And as far as the copy goes, I think that that's something that once you start to have a container, then you fill the container. And I think that if you start to write your copy too early, before you have context in which to put it, I think you're going to end up kind of doubling your effort, so to speak. So I think from a brand point of view, you need to just to some extent be a little bit linear. However, at the same time know that all of these things are gears that work together. I'm going to let Alison talk about some of the actual more web design related things because she has tons more experience with that than I do. Yeah.

No, I mean approaching it from the branding perspective is huge. So I think there were a couple things mentioned in that question. One was site architecture. Which fancy way of saying what pages do you want to have on your site and how do people get to those pages? So do you have 13 pages across the top of your header that are individual links or do you have drop down menus or those sorts of things? I think that's something that you really need to focus on in the beginning because that's going to change how your site flows and kind of how the overall design is handled. But like Victoria said, as far as copy goes, you don't need all of that to start a project. Think about your website now. I'm sure your adding pages after it was done, I'm sure you're adding blog posts after it was done. You know, copy is going to change. You're always going to be adding content so you want to make sure the design looks good and isn't based solely on the copy that you're putting on the page. So that's kind of my perspective on that. I can't remember if there was anything else. I'm not seeing the questions listed. So I'm sorry if I'm missing any pieces of it.

So I'm going to jump in about SEO.

What about SEO, Alison? That's a great question for you to speak to as well. Yeah.

So one of the reasons that I'm really focusing my business on WordPress is because WordPress has so much SEO built right into it and it's so great for people to kind of invest a little bit of time and get great results. I will say I'm not an SEO expert because it's changing all the time and it would be a full time job for me just to focus on SEO. So that's why I think WordPress is a great tool. There's some great plugins like all in one SEO that kind of help you control the titles and the keywords that are displaying. Actually, Victoria, you said you wanted to talk about SEO.

No, you pretty much hit it. SEO is important and like Allison said, there's so much stuff built in now. I do not, you know, when I post my stuff, I make sure I have the major stuff covered. But I do not spend a lot of time worrying about it. I mean, and obviously that's gonna depend on your business and your needs. But for me, like I found that, I don't know, like I just don't see someone just googling me, you know, And I think that again, I just, I think sometimes, like Allison said, it's something that's adapting and I think that just being mindful of good, kind of good basics is probably a really good thing. But don't worry too much about it to the point where it consumes what you're doing.

Exactly. And I think, I don't know if you've talked much about it, Victoria, but your customer experience, I mean, word of mouth is going to do usually way more than SEO can. So providing a great experience for your customers, whether it's interactions or on your website, is going to be huge. But yeah, there are certainly basic elements within SEO. Title tags, meta descriptions, meta, keywords, those sorts of things that you can focus on. Oh, one of the other things with WordPress is like permalinks and site titles. So making sure your URL makes sense and it's not just a bunch of characters or numbers. You know, post ID equals 242. That doesn't tell Google anything about that post. So just making sure you kind of let your site do the work for you is really helpful.

Love that, especially from a clone yourself perspective. So I know, Allison, that you have a 2:30 stop and we are about five minutes past that, so I want to give you a chance.

That was 2:30 my time.

Oh yeah. Oh, we'll totally be done by then. Okay, good. So I'm actually still going to ask because I want to be mindful of everyone's time and me getting kicked on and off. What would be the number one thing to think about when you're starting a website? What's first? What am I going to do? I need to build a website. Where do I start?

Okay, so I have this saying kind of scattered throughout my site, but I talk about your web wish list and I think it's super important to focus on what your needs are or what your goals are. So many times I get an email like, oh my gosh, I love this website. How do I make mine look like that? Is that the best for your business? Is that going to draw the most interaction from your customers, from your readers? Yes, Trust me. I love Pinterest. I love looking at inspiration, I love looking at pretty things. But getting down to what your business needs is I think the biggest step in rebranding or just starting from scratch and launching your site for the first time. Short and sweet.

Tying it also to the customer experience. What does your customer want? Oh, I'm sure I missed something there. I think that's awesome and ties totally Victoria to You. So where would you say to start? Would you say the same thing, thinking about the customer experience and what's right for your customer?

Or.

Or do you have something, another point of view on that?

Well, I mean, definitely from a customer experience point of view, because that's the whole reason for your business to exist. The frame of mind that I like to use when I develop, designed your site and did my own, is instead of thinking of it as like, oh, here's my website. What should my website have on it? What should it do? Kind of like what Allison was saying, I think of it as I am the hostess. When you come to my website, I am your hostess. So just like if you came to my house, you came to a party, I would want to make sure that you're comfortable, that you're entertained, that you have what you need, perhaps have a cocktail in hand. I haven't figured that part out. But the idea that when someone comes to my website, I want them to understand that they're welcome. And how I express to them that they're welcome is one. I don't want them to work too hard for what they have to find. I don't want them to have to work too hard to understand what it is that I'm saying. And kind of drilling down and giving sort of a more tactical takeaway that you can think about as your. Wherever you are in your website development, whether you're at the beginning or your site has been up for a while and you're thinking about it, is that the words that you use on your site convey something like, obviously you have a message. There's things that you're letting people know. Now, if you were to look at your website and either you didn't speak English, you couldn't read English, or for whatever reason, those words were suddenly just nonsense to you, they didn't have an actual meaning. Is all of the visual communication of your site conveying the exact same message that your written communication is? And I think that that's where a lot of people miss the mark. Because those two things, they have to go hand in hand. Because if they're not going hand in hand, they're competing with each other, and when they're competing with each other, you're not being effective. People are going to have to work too hard to understand what you're saying, whereas their gears, again, gears moving together, those gears move together, everything is going to move more smoothly. So that's the biggest thing is just think of you have a lot of different tools available to you, make sure. They're all working together.

I like it. You guys are good. There were some big ahas in the chat. Angela said, holy moly, Victoria. Amazing way to think about it. And I think that popped up when you said, like, you're the hostess. What do you want people to see? Feel.

Yeah. You know, I mean, you don't want somebody in your home.

That's brilliant, Victoria. Bringing humanity into the equation. Awesome.

Yay.

So I want to sort of like.

Who.

I think it's you go, Victoria.

Are we waiting for something?

I don't know if there's no one talking or if it's just hung up on my end of her. That was one of those blooper moments. We were talking about another one of them. I love it. So I want to let people a little bit behind the scenes of working with us and with you guys as well. So we had a meeting at the onset where we talked about. We individually talked about what we wanted to accomplish, but we had a huddle where we said, what's the timeline? What's going to happen? When? Then we had a project plan loaded up that we were working to. It definitely shifted because I had some family stuff come up. And then I think there was a functionality shift. Probably my fault again, but I was super grateful because you guys were super supportive of me. Allison would send emails back like, no problem. It's what I'm here for. And Victoria was like, no, we totally get it as things are coming up. So that was really important and valuable to me. We were committed to a timeline, but we were also flexible and supportive. So that's a little insight on the how and the what of what I enjoyed about working with you guys and generally your happy, smiling faces. But what did you guys. What's a good process to follow when working with someone? What worked about what we did? And what would you recommend for other people who are in a working relationship with designers?

I'm going to let Alice start.

Okay.

I mean, well, it's, you know, you have a lot more experience with that.

No, I'm kind of biased. Part of what I love about being a business owner is the ability to be flexible. And so I can kind of change my working style to what suits my customers better. That being said, I will say, especially if you're working with a designer and a developer as two separate individuals, make sure that they can communicate, make sure that they have each other's contact information. Because there were certainly times where I just reached out to Victoria for a simple design decision that Amber didn't Need to be bothered with or just making sure that I understood the mock ups and how they were supposed to work. So getting the two connected and making sure that they feel comfortable interacting on your behalf key. And then I, you know, I don't really know, Sorry. Like I said, I love being flexible. So Victoria loves working in Illustrator for her designs. I've had designers who love working in Photoshop and would send me those files. I've worked on napkin sketches. You know, my dad's an architect. I grew up with napkin sketches. So, you know, finding someone that understands your working style and will complement that I think is very important before you start any project like this.

And I just want to add, I mean, kind of going back to the conversation that we had earlier, it really is a matter of doing your due diligence up front and making sure that the person that you're hiring that you know, that they're, that they like, that they have the same vision that you do for the end result, that they're able to communicate with you that they have a good customer experience. I mean, I think a lot of what I heard from you, Amber, is you're thrilled with the result, but you're equally thrilled with the process that you went through to get the result. And I think that so often we get so focused on, oh, I have to find somebody who can make me the sight of my dreams or do these different things that we forget that those things don't happen in a vacuum. The communication, in a lot of ways the heart that goes into it is equally important as the end result. And it's really just taking your time to find those people that again complement what you already bring to the table. And I think again, why this all worked so well was the three of us worked as a team. I mean, that's in essence what it comes down to, which is a great segue into what Nice Ops was really all about on top of it is that, that teamwork.

I love what you said there about working as a team and the ease of the process as well. Because I totally feel like if I had changes like Alice, no problem. I think I said in the intro copy, like last minute change, sorry, change this, drop that opt in page, move that around. There was support in that. So I think from a how to clone yourself perspective, it is so critical to find people who work with your style and who get you. And Victoria, that was you like the creation, bringing it back again to NiceOps. You saw that vision and really sort of laid that laid the groundwork for the Whole project in my mind, and it's really laying the groundwork for everything that I'm doing. So there was a question about branding. Do you need to know what your products are or what your message is or what, what your whole brand is before you start? And I would say, no. Start, do something, but don't spend six to $10,000. And I think you guys were kicked offline for this. If it's not your thing yet, then you might hire someone who can upload a template, pick out a nice template you like, upload the template, start at A$300 to $500 price point, and then work your way up as you get more clarity. Do you guys have any recommendation about rates or how to think about the investment that you make?

Well, I don't have any specific advice about rates, but I think continuing what you just said, I think what people need to understand is that branding is not a destination. Branding really is a journey. And no matter who you are, no matter how developed your brand is, it's going to always be continuing to evolve, just like your website will continue to evolve. And I think that you just need to really understand where you are in that journey. If you're just starting out. Yeah. Understand that you're probably going to adapt and change much more quickly than somebody who's five years into their branding experience. Use your common sense when you're making that financial investment. But at the same time, if you don't have as much money to invest, understand that you're going to have to invest much more time. And I don't mean in a DIY sense. I mean in a brand development sense, you're going to have to try a lot of different things to get that voice really clear. And don't be afraid of that. That's the fun part.

Yeah, I think that's great advice, Victoria. I just want to add on to it. There are so many different people that you can work with and there are so many different offerings, too, when it comes to a website. Like Amber said, you can have someone help you upload a template theme and get you set up. I even offer a service where we modify an existing template so it feels a little bit more custom and a little bit more you, but it's still not that complete investment of a custom site. So don't feel like, oh, gosh, I don't have any money, I can't have anything. You can certainly get yourself out there, start develop a following, like Victoria said. Start playing around, start experimenting with your brand, seeing what works, seeing what Resonates with you and what resonates with your site visitors?

I think she's done Internet. No problem. The mouth, it was all disjointed. So your mouth was still going? I couldn't tell. All right, so we are going to take a totally different turn. And for everyone who still has questions, keep chatting them. Like I said at the beginning of the call, I am going to hop on Twitter after this, and I will stay online and answer your call. So, Victoria and Allison, if you can hop on as well, love to invite you for sort of an after party using the hashtag NiceOpsLive. We can continue to answer questions and dialogue. I want to ask you, however, before we go, what is the nicest thing that you have done for someone else through your business lately? Victoria, you're first. That's why I keep picking on you. I see you first on my screen. I guess to me, what you've done for someone else.

But what feels nice to me and I think also feels nice to them is that every time I work with a client, I want to remind them that their work is necessary in the world. I think sometimes it's just we get so caught up in all the little minutiae and all of the stuff that goes into our business that we forget how important each of our messages is. And so that's a real driving force of what I do. I'm trying to learn to speak up for myself. And so whenever I have the opportunity, I love to remind people to speak up because their work is needed.

I can attest to that. She's great.

Love that. I agree. I totally agree with that. Yeah, that makes me happy. Okay, Allison, what about you? The nicest thing you've done, I think.

The thing that I love doing over and over again is listening. I think so many times people just have this interchange of emails, and it's hectic. We all have 30 million things that we're trying to do in one day. So I love turning off Pandora, sitting down, reading the email, and really listening to what people are saying, or even getting on the phone and really trying to get down to business and understand the message behind what the words are. So that's kind of where I feel really good, and I feel like I'm able to provide the best support and service.

I love that you just said that. And I'm going to go on a little bit of a tangent because Alexandra Franzen, I love her, she put an email out a few weeks ago. She was like, train your people to email with you. One line responses. And so I'm getting one line responses from people like, it doesn't feel good sometimes, like quick hits, like, yes, perfect, no problem, or done. Agreed. But I love that you just said that because we communicate often through email and sometimes it is so nice when you're heard in your email that you sent and you convey that you're heard in that email versus yep, I got it done. And so I do that too. Absolutely. Like, yes, no problem, taken care of. But if it's something that requires a little bit extra, I appreciate. I take the time to do that.

And for most businesses, like, their site is their baby, like, it's an investment, it's time, it's money, it's all of these things. And so, you know, treating it with care and attention, you know, like, oh, yeah, yeah, I'll get to that. Whenever. No, no, no, no. It's a big deal. And I think the other thing too, like you said, with email, it's really.

Hard to tell tone.

And depending on the frame of mind that you're in, you might interpret the email differently. So I'm getting better. Victoria's kind of giving me an elbow nudge every once in a while. I'm getting better at like, hey, let's hop on Skype, let's hop on the phone and really get down to what's going on here.

So, Alison, are you taking on new projects currently? What are you interested in doing next in terms of project workload for bigger projects?

Right now we're looking at June for starting, but certainly can start conversations and start planning, especially if it's a development project. There's a lot of work that goes into a design beforehand, so I love getting conversations started. And then as far as my security offering, Tiny Brute Orange. If you haven't been to my new website, check it out. Tinybloodorange.com My dog is now front and center on my security offering, and he's wonderful. But providing WordPress security so that you don't lose your entire site to hackers or crappy circumstances like a failed server or something horrible. So that's where I'm focusing right now.

I obviously highly recommend you, and especially if someone, like, from a design perspective, from a development perspective. But I know a couple of people who are actually in the chat room who have amazing branding in their back pocket that just needs to be developed and brought to life online. I would totally recommend you for something like that because something that's not on my site yet and some of the more advanced stuff, like we've got some Survey stuff and some business tools and resources and some other fun stuff that we'll let people see when they come to the website when it's all up. So you've got some really high end and fun, funky stuff that you can do from a development perspective. So totally recommend you. Thank you. And Victoria, I want to just jump.

In and say I second that because I also have a new wish list for my site that is stuff I've never even considered before because it was so far out of my league as far as making it happen. And I am so excited that Alison is my secret weapon too.

Yeah, that's funny. We both have still wish lists. I think having something beautiful and amazing that you're proud of, it's sparking a whole bunch of other ideas. Oh, now I want to do this. I want to see if this will help people and just totally adding to it.

Yeah. And taking stuff off of your plate, taking. Oh, I have to change the opt in background. How do I do that again? Taking those things off of your to do list and out of your brain so that you can focus on growing your business is huge.

Thank you. Thank you. I put in the comments over there. You guys didn't know this, but I have only logged into the back end of my website once since it went live. I have someone else do my posts else fix a couple things and I don't want to touch it. I just wanted to check something specific. I don't even remember what it was right now. But so yeah, having people that you can trust to take it off your plate is definitely win win. And I'm doing it on a budget so it is possible. So now Victoria, turning to you, what are you looking to do next? What kind of projects would you just drool over?

Well, okay, Super Lux naming experience is going strong. I'm actually booked out till the beginning of June at this point. But I love, I love talking brands. I love talking brand and language and so that will continue to exist indefinitely. But what's new for me is going to be Ultra Luxe Crush, which is kind of tapping into this customer experience idea. I haven't fleshed it all out yet. Although if you are interested in kind of staying up to date with me and hearing about the development that will continue to exist indefinitely. But what's new for me is going to be Ultra Luxe Crush, which is kind of tapping into this customer experience idea. I haven't fleshed it all out yet. Although if you are interested in kind of staying up to date with me and hearing about the developments as that happens. If you go to my site and you go to the Ultra Luxe Crush page, there's an opt in there and you can kind of see, stay in touch with me that way. But in essence, I really want us as entrepreneurs to really own what quality means in our business and to really own that idea that we get so obsessed with what everybody. The comparison game, what everyone else is doing. And I think that the online world is kind of evolving past this, just throwing whistles and bells at people, giving them more, more and more as a way to create value. Because. Because we all get that you can only take in so much. I think that really what I want to help people focus on is stripping out all of that crap that doesn't really serve who they are as an entrepreneur that does just feel like more stuff on their to do list and doesn't excite them in a core way. Kind of getting down to what turns you on and then finding the way to communicate that to your customers and your clients so that they are so in love with your brand, your website, your offering, that they tell everybody they know about you because they're just so excited that somebody gets them and that somebody is paying attention to them. In essence, that's what is really effective. Making sure that your customers and your clients know that you see them. Because that's what we all want. We all want to be acknowledged. And if you can find a way to do that in a way that not only works for you, but works for them, you're golden. So what I want to do is try and find.

I love that.

I want to find a way that I can. I don't want to serve the most people, so to speak, but I want to find a way to start this conversation online. It will eventually turn into an offering. But for right now, I just want to hear where people struggle with that in their own business, where they think they want to focus and let it grow organically. Because I want to make sure whatever I'm doing is serving other people's needs. I'm kind of. I will also say that one of the things I've kind of grown tired of is that feeling of being talked at instead of being talked to. Because I just think there's a lot of people out there who they may have really great advice. Like, I'm. We all have to, like, kind of learn from other people's experiences. Obviously we can't just do it all on our own, but I think sometimes there's a little bit of tone deafness. Out there. And I want to talk, I want to converse. So figuring that out is what's on my horizon.

I love it. So you said a couple of things that really rang loud and clear for me. And something actually, like I said at Spark and Hustle and there's a speaker here calling that infobesity. There's too much information. Stop telling people what you do and tell a story, explain, talk about how you do it. Create a conversation that's compelling and engaging. So I think that's huge. And I really strive in my branding to incorporate that. And it's tricky. It's tricky, like when you're flying solo, because there's a lot that comes with customer engagement and truly, like, connecting with people, especially in this online world. That's what I'm talking like with the email. Oh, okay. Did you hear me? Did you really get it? I can't tell when you said okay back that you really got. So I think it weaves into all the way through all of your business operations. So I really want to thank you because you saw the nice ops part of this. You took everything. You took what you know about me, you took what you know about my business and where I want it to go, and you put the Nice Apps moniker on it. So I'm unbelievably grateful. And, you know, I refer people to both of you. And recently Victoria, someone actually that I'm referring said, I don't know. She's so friendly online. Like, she's just so happy and cheery and her website's so bright. I don't want someone that's quite so bubbly. And I'm like, oh, no, no, no, no. She will do exactly what you need. Like, you pay attention to what people need. You get to who they are, who their brand is, who their company is, and you go after them. Like, you do really see people. So I love that about you. Thank you. Thank you.

And I just want to say that, I mean, through this conversation alone, how many things that Victoria has said that I just want to post on Twitter for the next three weeks. She really has a way with words, and she really can get down to the core and pop out a slogan or a brand name or something that really speaks to the masses and really gets your point across. So she's amazing. Let's be honest.

Thank you.

So with that, of course, Nice Ops live, we're all about nice. And I love to give. I feel I just like the giving aspect. So we're going to go a little Oprah and everybody's getting a gift. Allison doesn't have hers yet. Victoria, what did you get over there? These are celebratory things and actually flowers. Although I wish I was getting a car or something. It's kind of anticlimactic now that I.

Said I'm happy with the flowers.

Okay, good.

I was excited knowing that I'm getting flowers, let's be honest.

And there's also something that is on their way to you. And I didn't bring it to Spark and Hustle, but I'll post a picture. But it's a nice app. Sort of. It's a nice like the J.D. powers Award, except it's nicer. It's literally nice. The word nice and cold. So that's coming your way because I'm so grateful for you helping me bring nice apps to life. And I'm so excited about all the people on this call that you're going to be able to help as well. And everyone who's on the call is going to get a follow up email with a list of resources and contact information in case you need to move sooner than June because both of these girls are booked a little bit out. So we're going to give you their contact information as well as some other people that we trust. So that is coming your way. And the third person, because there were three of us working heavily on this website, the third person in the chat, not one of us, if it's one of us, is going to also receive a process documentation guide that helps you once you get your website up and running. It's going to help you streamline the outsourcing of your blog posting process. So that is also coming your way. Of course it's business related. Sorry. So that's coming up. The third person on the list is Angela. So we will email that to you as well. So we're at 3:03 and I apologize we went over because of those glitches. And thank you, Victoria and Allison for hanging out as well. In one word, what is one word you use to sort of. This is like our celebratory meeting. It's the end of this big project. What except Allison and all that add on stuff I've got. I haven't forgotten about you. What is one word you would sort of use to sum this up? You know, three websites going live all in. I think it was three months. Two months.

Three months.

One word, Allison.

Education.

Victoria.

Well, I'm going to use a phrase but like upping the bar.

Upping the bar. I like it.

I want a phrase.

Sorry.

And my one word is happy. I put some berries before that if I. So thank you all. Definitely. Follow up email again. Last call will be in the chat and you can tweet us. Nice. Ops Live is the hashtag and we'll see you there. Thank you everyone for coming.

Thank you. Bye.