Learn how intangible assets like Instagram accounts with large followings can boost your business valuation. A social media account functions as a cost-efficient customer acquisition channel that buyers will pay extra for during a sale.
So next question. How do I value the individual assets of my business that aren't exactly the core business itself? This would be you. You would basically put, you would take this and add it as an intangible asset included in the sale of your business. So yes, this definitely has value that you can add on top of your valuation. Because an Instagram account with 300,000 followers, but just for kind of an illustrated example, they were selling pet products and they had a pet Instagram account and that was a main driver of their go to market. So that can be a really capital efficient way to acquire customers rather than spending ads and you're going against pets, calm and stuff like that.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
