Building a Strong Agency Brand Importance and Transition Tips

And to give some perspective, it's much better to be dealing with an agency that has brand, even if it has at the expense of the brand impact of the founder specifically, than an agency that has no brand at all. I strongly believe that this is all within the transition. So if the founder is willing to provide a transition to really teach you the ropes, if you will really transition key clients, and if that quality of work is is really at a level that is to be renowned, then that's what's going to stand. Customers will buy for quality of work over the impact of the founder. As long as that type of service, customer service, still upstands throughout the future path, they are buying the quality of work that the agency produces.