Andrew Gazdecki argues that buying an existing business with proven traction is far less risky than building from scratch. When you acquire something that already has product-market fit, you're no longer betting on whether the idea works. You're betting on whether you can scale it.
I've built things from scratch and it's really hard. And importantly, it is risky. And so what I think acquiring an asset in entrepreneurship via acquisition is that it really de risks the most risky time of being an entrepreneur. And so by coming in with and acquiring an asset that has good traction, it's found product market fit well, then it really becomes you're betting on yourself being able to go through and scale that up to operate the business that's already been proven. And so your risk is really is your own ability to go through and execute on something that you believe in is there and has been proven out in the marketplace.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
