Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

Creating an Emotional Connection with Customers through Startup Growth

15 Dec 2023

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A founder discusses how to build emotional connections with customers by sharing your startup's growth journey and meeting them where they already spend time online. The strategy centers on authentic storytelling about your company's progress rather than traditional marketing tactics.

And then by bringing people along for that journey, you create kind of an emotional connection with potential customers because they, like, see your startup, you know, grow up, like, oh, it started here, now it's here. So I love how, you know, you were. And then another thing I think that you did really well was, you know, there's a lot of creators on Twitter, there's a lot of creators on product. And so being able to market into a channel where your customers are. If you were selling to a procurement department at Fortune 5.