This is a YouTube video titled "Creating shareable content is the key to social media growth. #acquire #podcast" containing a discussion between two speakers about strategies for growing social media presence through shareable content, memes, and integrating app features with social platforms. The conversation focuses on building brand affinity and customer relationships via social media channels, recorded in October 2023.
So creating content that is inherently shareable, not necessarily the most amount of likes or comments, but, like, creating content that people share with their friends on those. On the social platforms is so valuable to that algorithm. And memes, for some reason, people love sharing memes. So we grew really fast. I mean, I think we went from zero to 600,000 in, like, two and a half years, so.
Oh, wow.
And that. That was algorithmically, you know, for, like, for a while, you go, you know, 100, 100, 200. But then, like, when you're at the 600 level, like, you're fluctuating thousands of people every day, both up and unfollows.
But that's incredible. Yeah. I mean, no, I always say, you know, no one remembers a boring brand. And, you know, like, have fun with your marketing and, like, don't be boring because no one remembers, like, here's my ebook, you know, like, making customers, like, laugh and feel some sort of emotion, like, you know, can really, really drive, you know, brand affinity.
And at that point, we were only B2C. Like, I just wanted to develop a relationship with our customers, and that was such a great channel for just communicating with where they were. Like, a lot of people still turn to Instagram, Facebook, and Twitter for X for content recommendations, you know, and so what are their friends talking about? What are their friends excited? And so we built native, like, sharing features on the app so that if you found a movie that you really like, to share it from our app to Instagram, and it would deep link to that content on our page. So it was just, like, we tried to tie the two very tightly together as often as we could, and it worked great. It was a good strategy for us.
