A founder discusses what to look for in a cofounder: passion, complementary skills, and resources. The video covers client services and digital marketing funding as key areas where cofounders can add value to a growing business.
Because a lot of the offers were the exact same. So I was really looking for a founder that would put as much passion into it as I had at the start. Also somebody who had, I guess, complimentary skills or even better at me in some areas to really make Barclay HQ successful. So I wanted to make sure that they were well taken care of. So I was really looking for someone who would put, like, a big effort into client services. I really wanted someone who is going to have funding for digital marketing, all the things that the business needed to go to the next stage. Because within acquisitions, there's always you, in my opinion, you need goodwill, like, you need to get along with the buyer.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
