Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

How Anita Kirkovska, Co-Founder of VoicePen got her first customers | Startup Acquisition Stories

2 Aug 2023

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This is a YouTube video titled "How Anita Kirkovska, Co-Founder of VoicePen got her first customers | Startup Acquisition Stories" containing an interview or discussion featuring Anita Kirkovska and another speaker. The conversation focuses on how Anita acquired her initial customers primarily through building in public on platforms like Twitter and Product Hunt, leveraging the no-code community, and engaging with creators. The content is from August 2023 and centers on startup customer acquisition strategies.

How did you get your first initial customers?
Mainly through Twitter and Product Hunt basically, you know built in public that was the core thing and with no code like there is a big active community as well. And at that point it was very nice or interesting for us that you know we were kind of praised by the community that we're actually building a nice looking product with a no code. I think that we got around 10k users. Honestly we didn't even do like any paid campaigns, anything specific. It was all through building public and the people loved it.
I always say if you don't know how to market just do it in public. Tell people like hey I built this, hey I added this new feature. By bringing people along for that journey you create kind of an emotional connection with potential customers. Another thing I think that you did really well was there's a lot of creators on Twitter. There's a lot of creators on product.