What percentage of revenue did the speaker estimate came from affiliates?

Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

How Choosing the Right Affiliates Can Drive Your Startup Growth

28 Dec 2025 · 1 min

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0:38

Excerpt from a YouTube video by Andrew Gazdecki on affiliate strategies for startup growth. In this chunk the speaker describes using a content-based affiliate program (preferring content creators who use promo codes rather than link-based or spam/email marketing), noting fewer but higher-quality affiliates. The speaker estimates affiliates directly drove about 20% of revenue but suggests their contribution to overall traffic and growth was larger.

Questions this video answers

Probably like 20%.

Chapters

So you had an affiliate program, too. That was very helpful, too. That helped rankings, too. Not link based, because that was kind of what I wanted to avoid. But actual content based affiliate. The key thing that I learned with that is a lot of affiliates would accept people that are going to use spam or email marketing. They're going to have links. And I didn't want to do that. I wanted actual content creators, people that would post content and then they would use like a promo code in their content. So I would have less affiliates. But it was better quality. You know what percentage of your revenue was from the affiliates? Probably like 20%. But since it boosts your traffic overall, I would say that probably had way more than that.