Andrew Gazdecki describes a marketing agency that ditched long contracts and went month-to-month instead. The founder's previous boss hated being locked in, so he built a business around the opposite. Clients stayed longer because they could leave anytime.
What was the business model? Was it set a fee and then a monthly service fee? What did that look like? Yeah, we made it really simple. The thing that kind of separated us, especially at the beginning, was like I had mentioned in our backstory, my initial boss was going from marketing company to marketing company, not being satisfied. So our business model was, hey, why don't you make a list of everything you hated about your past marketing companies in our business model is to be opposite of that. And so one of those things was he hated that like he got locked in for like a year on like contracts. So like what made us kind of special is like, hey, why don't we do month to month? So we were. Our business model was. Was. Was month to month services. I think that is so awesome the way that you counter position and you look at everything someone doesn't like in a market and you offer the exact opposite. That is awesome. I love that.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
