Jason Alan Scott talks about the moment he knew his startup had product market fit, and how pricing strategy shaped customer acquisition. He shares the concrete signals that told him the product was working.
When was like the moment where you were like, oh, crap, like, I really have something here. Like, I really found Product Market Fit customers are coming in.
I can remember that moment so well, and it's going to sound terrible and I apologize to everyone that listens to this. I was still doing something else on the side. I was, I was trying to build a marketplace, so this business was just running on the side. I'd get a call saying, hey, someone's.
Made it through the application. Can you do a quick call with them?
And I'd jump on and I'd do.
The call and I'd see if they hit my metrics and then I put.
Them through a system and I did it for one of my podcasters and she got a massive.
Sponsor sponsorship deal with Lego and she said to me.
I'd love to come in and help.
You create a.
Process system. So she came in and she did a Trello board and she did a.
Notion and.
All these things that I.
Wasn'T doing it, didn't really care about.
But it started feeling like work. So I upped my price. I 5 times my price.
People kept coming.
And then I 5 times it again. So I 10x my price from the first year to.
The third year and people still came.
I had Product Market Fit.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
