A breakdown of how to budget for outbound sales based on customer lifetime value. The speaker explains the financial rules of thumb that determine how much you should spend to acquire customers through outbound strategies.
Like that. Value based pricing starting at. So this is actually a. I'd consider this. Typically, anytime there's, there's a rule of thumb with outbound sales or, you know, outbound strategies. And you really want, if you're going to have an outbound strategy in terms of, you know, it's where you're actually picking up the phone, having a sales process, you need the, the lifetime value of the customer to typically be above 20,000 for it to make financial sense and usually want that to be 3 to 1. And when I see a number such as this, I mean, I'm just going to assume that's 2,000amonth and times that by 12, that's 24,000. So it's 24,000amonth as a based starting price.