A founder shares what made her ads work: she stayed specific about who she was talking to and tested everything before spending real money. She talks through the actual moves that got her audience to pay attention.
And I think what made that transaction so delightful for both sides of the equation was just how forthcoming the founder was and how much of a, like, a passion project it was for her. She went above and beyond during our diligence process and our transition process to guide our team on exactly what resonates with their audience. Which ads to run, which creative to use, what messaging to use. And since then, she's fully transitioned away from the business, but she still gives us pointers on, hey, this ad hits the mark, or this ad is off the mark, and kind of helps us understand what resonates best with her audience.
The Buyers Who Made the Move: What They Bought, How They Did It, and What Happened Next
