Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

How to dictate the right buyer for your startup on Acquire.com

14 Aug 2023

Watch on YouTube

This is a YouTube video titled "How to dictate the right buyer for your startup on Acquire.com" containing a monologue or interview excerpt from August 14, 2023. The speaker discusses their experience evaluating a buyer for their pet goods e-commerce business, highlighting complementary skill sets and the decision to retain some equity due to confidence in the buyer's vision and expertise. The content is a single-speaker narrative focused on business acquisition considerations.

What made you comfortable with the buyer. This buyer was. Was great in that they had a lot of previous experience within the industry, within Pet goods, Pet E Commerce. Their skill set was also complimentary to our skill sets. My wife and I, we both of our fields are we specialize in marketing. And this buyer had more of a understood more of like the logistics, product fulfillment, inventory planning, that side of the business. The offer was a bit different, too. We were initially for, you know, an outright buyer that would just buy 100% of the company. But his offer included a percentage of equity that we would retain a small percentage. We ended up going with that because we, number one, believed in the future of the brand with this new buyer and where he was going to take it. He had experience and it was good vibes all around.